Apply in 3 Minutes: Product Line Owner, Precision Marketing – Senior Director Position Available In Middlesex, Massachusetts

Job Description:

Job Title:

Product Line Owner, Precision Marketing•

SeniorDirector Location:

Cambridge, MA About the Job Ready to push thelimits of what’s possible? Join Sanofi in one of our corporatefunctions and you can play a vital part in the performance of ourentire business while helping to make an impact on millions aroundthe world. At Sanofi, we’re committed to providing the next-genhealthcare that patients and customers need. It’s about harnessingdata insights and leveraging AI responsibly to search deeper andsolve sooner than ever before. Strategic Context At Sanofi, we arean innovative global healthcare company, driven by one purpose: wechase the miracles of science to improve people’s lives. Our team,across some 100 countries, is dedicated to transforming thepractice of medicine by turning the impossible into the possible.

We provide potentially life-changing treatment options andlife-saving vaccine protection to millions globally, while placingsustainability and social responsibility at the center of ourambitions. We are committed to delivering next-generationhealthcare that patients and customers need, leveraging datainsights and AI responsibly to move faster and smarter. Sanofi isleading a global transformation in omnichannel marketing, onepowered by data, personalization, and precision. As part of thistransformation, we are seeking a visionary Precision Marketing PLO(Product Line Owner) to shape the future of how we engagecustomers, integrating innovative digital tools and technologies toreimagine marketing. You will lead the design, build, and scalingof our “Precision Marketing Ecosystem”

• an AI-driven, data-poweredecosystem that enable hyper-personalized engagement with HCPs,payers and patients.

Partner with cross-functional teams(digital/data, medical, marketing, GTMC) to future-proof ourmarketing model, ensuring personalization at scale, measurablescript lift, and competitive launch advantage. This isn’t justanother marketing role—it’s the “future-proof” position for howwe’ll commercialize drugs in 2030. You’ll build the machine thatturns data into scripts, and marketers into growth scientists. It’sthe beginning of an exciting journey! We are an innovative globalhealthcare company with one purpose: to chase the miracles ofscience to improve people’s lives. We’re also a company where youcan flourish and grow your career, with countless opportunities toexplore, make connections with people, and stretch the limits ofwhat you thought was possible. Ready to get started?

MainResponsibilities:

1. Strategic Vision & Future MarketingEvolution(30%)

• Define and evangelize the “NorthStar” vision formarketing transformation, articulating how technology and precisiontools will elevate customer experience and drive measurablebusiness outcomes.
• Serve as a thought leader on the future ofmarketing, driving clarity around how digital tools and emergingtechnologies can transform brand strategy, execution, andmeasurement.
• Report to C-suite on “ecosystem ROI” (e.g., revenuelift, etc.), enforcing the key message of high-impact,culturally-resonated marketing experience. 2. Product Strategy &Build
• Precision Marketing Ecosystem build (50%)
• Lead thestrategy and deployment of precision marketing e2e digitalcapabilities, incl. data layer , AI layer, activation layer, and Rxattribution layer spanning HCP, DTC, and Payer engagement.
• Own”compliance-by-design” (HIPAA/GDPR, FDA 21 CFR Part 11) fullyaligned with architect, privacy and legal
• Own the integration ofnext-generation marketing tools into the broader ecosystem,including AI-powered personalization engines, campaignactivation/automation, and omnichannel orchestration platforms.
• Guide the evolution of the marketer’s role through enablement andtooling, ensuring scalability, efficiency, and personalized reach.3. Cross-Functional Leadership(20%)
• Partner with GTMC, BrandMarketing, and Digital teams to build and align on interconnectedPrecision Marketing roadmaps.
• Clarify roles and responsibilitiesacross teams(digital, data, arch, medical, franchise) to driveaccountability and seamless collaboration on shared initiatives.
• Collaborate with franchise and market teams to strictly followglobal strategy and priority, while balance regional nuances toensure consistent delivery and value realization. 4. ProductDelivery & Vendor Management
• Drive the selection of precisionmarketing solutions(build vs. buy),ensure deliveries are strictlyprioritized to complete on time, within budget, and deliver onKPIs.
• Manage partnership strategy and execution with externalpartners (vendors, agencies, analytics/AI providers) to enhancecapabilities from time to time.

Oversee pilot programs and scale-upstrategies for precision media, data-driven contentpersonalization, and journey orchestration. 5. Innovation &Emerging Technology

• Stay ahead of marketing trends, technologyinnovations, and customer engagement models to future-proofSanofi’s marketing approach.
• Champion the testing and adoption ofAI, data analytics, and real-time decisioning tools to evolvemarketing operations and media buying.

About You RequiredQualifications:

• Bachelor’s degree in Marketing, Business,Technology, or related field (Master’s preferred).
• 8 years ofexperience in digital marketing, product ownership, or marketingtransformation in a complex, matrixed environment.
• Proven trackrecord leading marketing strategy, personalization efforts, orprecision media initiatives in a global organization.
• Strongunderstanding of digital marketing tools and technologies (e.g.,AI, analytics, journey orchestration, CDPs, marketing automation)
• Excellent communication and stakeholder management skills, withthe ability to bridge business and technical conversations.

Preferred Qualifications:

• Experience in the pharmaceutical,healthcare, or life sciences industry.
• Experience managingenterprise-wide digital or marketing transformation programs.
• Knowledge of privacy and compliance considerations in data-drivenmarketing in regulated environments.

What Sets You Apart:

• Avisionary mindset with the ability to turn ambiguity into strategyand action.
• Passion for reshaping marketing through technologyand data.
• Ability to influence and drive alignment acrosscross-functional teams and senior stakeholders.
• Agility inadapting to rapid technological changes and market shifts.
• Aglobal perspective with local insights, understanding the nuancesof the North American healthcare market.
• Deep understanding ofthe intersection of brand strategy, customer experience, andmarketing technology.
• Commitment to ethical leadership andmaintaining the highest standards of integrity in all aspects ofwork. Why Choose Us?
• Bring the miracles of science to lifealongside a supportive, future-focused team.
• Discover endlessopportunities to grow your talent and drive your career, whetherit’s through a promotion or lateral move, at home orinternationally.
• Enjoy a thoughtful, well-crafted rewards packagethat recognizes your contribution and amplifies your impact.
• Takegood care of yourself and your family, with a wide range of healthand wellbeing benefits including high-quality healthcare,prevention and wellness programs and at least 14 weeks’gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliatesare Equal Opportunity and Affirmative Action employers committed toa culturally diverse workforce. All qualified applicants willreceive consideration for employment without regard to race; color;creed; religion; national origin; age; ancestry; nationality;marital, domestic partnership or civil union status; sex, gender,gender identity or expression; affectional or sexual orientation;disability; veteran or military status or liability for militarystatus; domestic violence victim status; atypical cellular or bloodtrait; genetic information (including the refusal to submit togenetic testing) or any other characteristic protected by law.

GD-SA LI-SA

LI-Onsite vhd All compensation will be determinedcommensurate with demonstrated experience. Employees may beeligible to participate in Company employee benefit programs, andadditional benefits information can be found here.