Product Manager – Watercraft Position Available In Penobscot, Maine

Product Manager – Watercraft at Old Town Canoe Company in Old Town, Maine, United States Job Description Description At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences – for adventurers, by adventurers. Old Town Watercraft brings over 100 years of passion and authentic understanding in kayaks, canoes and the new EPDL-power assist pedal kayaks to drive the next generation innovation on the water. Join the growth of this iconic brand as our Watercraft Product Manager!
Check out how the Old Town Watercraft brand feeds the passion for people to enjoy the great outdoors!
This role can be based in either Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, or at our Old Town Manufacturing/R D facility in Old Town, Maine. Either location has incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer.
About the

Role:

The person in this role manages the successful development of products to meet consumer needs. Defines and executes the product vision, strategy, and roadmap, in alignment with business objectives. Ensures cross-functional alignment and oversees the successful delivery of features and functionality that drive product value. Involved in close collaboration with engineering, design, marketing, brand, and sales teams to ensure that product initiatives are executed effectively and deliver measurable results. Accountable for monitoring product performance, analyzing data to inform decisions, and continuously refining the product to maintain competitive advantage and consumer relevance.
What you will be doing:
Product Vision & Strategy
Defines and maintains a compelling product vision and roadmap aligned with business goals.
Ensures product strategy viability though continuous market analysis.
Market Research
Utilizes market research to understand consumer needs, and market opportunities as it related to product requirements.
Translates insights into clear product requirements and user stories that guide development.
Innovation
Facilitates product innovation and development of new features that solve consumer needs delivering product value through features, functionality, and performance.
Product Development, Launch Planning & Execution
Oversees the product development lifecycle from concept to launch.
Develops and support comprehensive product launch plans.
Partners with brand and marketing teams to ensure product features align with consumer expectations and brand promise.
Coordinates with engineering, design, operations, brand and marketing teams to ensure product success.
Partners with engineering and cross functionally to ensure a timely delivery and a successful launch.
Sales Enablement
Provides the sales team with detailed product information and training to support go-to-market efforts.
Performance Monitoring & Optimization
Monitors and analyzes product performance using data-driven insights.
Conducts competitive analysis and makes informed decisions to optimize product features and positioning.
Customer/Consumer Interaction
Participates with brand in understanding consumer feedback and concept product fit to ensure product features deliver consumer promise.
User Experience
Translates customer needs, business goals, and technical constraints into clar, actionable product features and user stores.
Collaborate with UX/UI designers, engineers, and stakeholders to define features that solve real user problems. Ensures alignment with the product vision and roadmap.
Campaigns and Promotions
Supports brand on technical, feature, and product aspects of launches.
Other
Performs other duties as assigned.
What you need to succeed:
Typically requires a bachelors degree in marketing, business, engineering or equivalent.
Typically requires a minimum of 5 years of experience in product management in a consumer durable goods industry.
Proven experience utilizing market insights, market research and data analysis to understand consumer needs, and market opportunities as it related to product requirements.
Comprehensive understanding of market trends, consumer behavior, and product lifecycle management including go-to-market strategies and product launch best practices.
Skills and abilities to manage multiple complex projects simultaneously from product conception to launch which includes supporting the development of innovative, profitable products and successfully bringing the product to market.
Demonstrated success and experience developing new and improving existing product plans which increase profitability and consumer attainment/engagement.
Advanced consulting and leadership skills to effectively lead the execution of product strategy and partner with various teams to implement products.
Excellent written and verbal communication skills to… For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities