Senior Product Manager, Funnel Optimization Position Available In Mecklenburg, North Carolina

Job Description:

Senior Product Manager, Funnel OptimizationCharlotte, NC, UnitedStates

THE POSITION

LendingTree is seeking a Senior Product Manager to lead ourexperimentation and funnel optimization efforts across digitalexperiences. This role will be pivotal in enhancing userexperiences and driving revenue growth through rigorous A/B andmultivariate testing. You will be responsible for managing andscaling a comprehensive experimentation program and workingcollaboratively with product, marketing, design, engineering, andanalytics teams to continuously improve funnel performance and userengagement. A critical component of this role will be balancingdeep analysis with creative problem-solving and exceptionalstakeholder management.

KEY RESPONSIBILITIES

Process Management :

Design and oversee end-to-end A/B andmultivariate testing strategies, from hypothesis generation toexecution and analysis, ensuring statistical rigor and alignmentwith key business objectives. Create processes to scaleexperimentation while delivering quick results.

Cross-Functional Collaboration & Stakeholder Management :

Partner with product, marketing, design, analytics, and businessleadership teams to identify, prioritize, and execute experimentsthat improve the customer journey across digital touchpoints formultiple lines of business. Effectively communicate experimentfindings and insights to stakeholders across the organization,including executive leadership.

Champion Customer Experience :

Identify and advocate for userexperience improvements, ensuring that experimentation strategiesalign with customer needs and pain points while driving businessgoals such as higher engagement, conversion, and retention.

Roadmap & Prioritization :

Coordinate across multipledepartments to understand needs and opportunities. Develop andmanage a rolling, prioritized testing roadmap that is aligned withoverarching business and user experience goals.

KPI Tracking & Reporting :

Ongoing tracking of key performancemetrics. Assess experiment effectiveness and provide clear,actionable reporting on test results. Provide regular updates toleadership on the performance of experimentation programs, offeringinsights to inform product and business strategy

Data-Driven Decision Making :

Demonstrated ability to identifyareas for improvement within product workflows. Leveraging data andinsights to drive measurable enhancements in performance,usability, and customer satisfaction.

Mentorship & Team Development :

Mentor junior team members,fostering a culture of experimentation and continuous learning withthe end user in mind. Help shape the organization’s experimentationpractices and evangelize data-driven decision-making acrossteams.

QUALIFICATIONS

5+ years of experience in product management or CRO roles, witha strong focus on A/B testing, multivariate experiments, and directto consumer digital experiences. Bachelor’s degree in Marketing, Business, Data Analytics, orrelated field. Proven track record of identifying growth opportunities,driving measurable improvements in conversion rates, userengagement, and business metrics through rigorous testing andoptimization strategies. Demonstrated ability to move initiatives forward quickly in afast-paced, results-oriented environment. Experience with traffic acquisition through multiple digitalmarketing channels (e.g., paid search, display ads, SEO, social)and media buying strategies. Excellent communication andcollaboration skills, with the ability to influencecross-functional teams and executive stakeholders using data andexperiment results. Strong understanding of customer experience principles, theability to recognize phenomenal design and design experiments withuser-centric focus. Experience with experimentation tools (e.g., Optimizely, VWO,Adobe Target), web analytics platforms (e.g., Google Analytics,Adobe Analytics), and BI tools (e.g. Tableau, PowerBI) all aplus. Familiarity with experimentation methodologies (e.g., Bayesianstatistics, multi-arm bandit testing). Advanced data analysis skills with the ability to drawactionable insights from complex datasets and provide clearrecommendations to non-technical stakeholders. Experience working in financial services, lead generation, or asimilar industry is preferred, but not required.

ABOUT THECOMPANYLendingTree is the nation’s largest online lendingmarketplace. That means we connect customers with multiple lenders,so they find the best deals on loans, credit cards, savingsaccounts and insurance. Our goal is to help people save money, andwe believe the best way to do that is by giving them a way to shopfor loans and compare lenders, so they make their best financialchoices.

Our CEO Doug Lebda founded the company in 1996 after afrustrating house-hunting experience. In those days, we mostlyhelped people find good mortgage deals. Now, we help consumers findtheir best in personal loans, auto loans, business loans, studentloans, credit cards, savings accounts, home equity loans andmore.

The base pay range for this position in Seattle/NewYork/Colorado/California is $135,000-$175,000 however, base payoffered may vary depending on internal factors, job-relatedknowledge, and experience.

INCENTIVE

COMPENSATIONEligible for annualperformance bonusBENEFITSMedical, dental, and vision insurance and401(k) matchingCULTUREWe’re a fast-paced company with anentrepreneurial bend. We work hard and test our products often.

We’re collaborative, ambitious, candid and high-energy. Ourteammates are some of the brightest, most talented people you’llever work with. We care more about your smarts than we do about thekinds of clothes you wear(butplease,dowear clothes to work!), andwe’re pretty good about rewarding innovation, creativity and theknack for just getting stuff done(weeven have an award foremployees called the GSD,”GetStuff Done”).Come work withus!

LendingTree is the kind of company that not only promotesdiversity and inclusion, we thrive because of these values. We donot discriminate based on race, color, religion (or creed), gender,gender expression, age, national origin, disability, maritalstatus, sexual orientation or military status.

Interested inbuilding your career at LendingTree? Get future opportunities sentstraight to your email.

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