Assistant Product Manager – Bass Position Available In Richland, South Carolina

Assistant Product Manager – Bass
Req #758
Columbia, SC, USA Job Description
Posted Sunday, June 15, 2025 at 10:00 PM Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally. But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity. Assistant Product Manager –

Bass Location:

Columbia, SC Calling all bass fishing fanatics with a strategic mindset! As an Assistant Product Manager – Bass at Pure Fishing, you’ll help bring innovative products to life that excite anglers and stand out on the water. From product concept to launch, you’ll work alongside passionate teams to develop and execute new ideas that speak directly to bass anglers. If you live for the thrill of a topwater strike and know your way around a tackle box, this role is your chance to turn your passion into your profession. What will you do?: Assist in taking ideas from concept to reality, keeping anglers’ needs in focus.
Use data and firsthand fishing knowledge to shape product decisions and identify gaps in the market.
Partner with design, engineering, supply chain, and marketing to ensure on-time and impactful launches. your own bass fishing experience to help create products that perform on the water.
Help build long-term product roadmaps and pitch new ideas that align with both brand and consumer goals.
Make sure every new product not only works great but tells a compelling story to consumers. What makes you a great catch? You’re an avid bass angler with a passion for gear and a sharp business mind. Whether you’re new to product management or looking to build on early career experience, you bring a fisherman’s intuition, an eye for innovation, and a desire to learn and grow. You know the difference between a frog bite and a finesse bite—and you’re ready to turn that knowledge into products anglers can’t wait to use. Why you will love it here: Help shape the future of bass fishing products used by anglers around the world.
Work with a team that shares your passion for gear, innovation, and the great outdoors.
Enjoy real input on product direction from the very beginning.
Learn from industry veterans and sharpen your business and product development skills.
Test products in real conditions—and call it part of the job.

Your work environment:

You’ll be part of a collaborative, fast-paced environment that values innovation, execution, and angler insight. Expect time at your desk and time in the field. Whether you’re reviewing prototypes, crunching market data, or rigging a test rod, every day is hands-on and meaningful. What you will need to succeed: Bachelor’s degree in Marketing, Business, or a related field
0-3 years of experience in product management or marketing
Hands-on bass fishing experience and strong knowledge of gear and techniques
Strong analytical and strategic thinking skills
Excellent organization, communication, and collaboration abilities
Eagerness to learn and grow in a product-focused role
Job Details
Job Family
Sales and Marketing
Job Function
Sales
Pay Type
Salary