Product Strategy and Marketing Manager Position Available In Knox, Tennessee

Product Strategy and Marketing Manager All Star Outfitters Knoxville, TN Job Details Full-time $50,000 – $55,000 a year 9 hours ago Benefits Health insurance Dental insurance Paid time off Cell phone reimbursement Vision insurance 401(k) matching Qualifications Market research data Fashion trend forecasting Market trends analysis Data product strategy Marketing Data reporting Mid-level Graphic design Analysis skills Fashion trend analysis Bachelor’s degree Creativity Communications Communication skills Marketing Full Job Description We’re looking for a dynamic and forward-thinking individual to lead our Product Marketing & Product Development Team . This role is perfect for someone who thrives at the intersection of trend analysis, creative development, and data-driven decision making . You’ll play a key role in identifying emerging trends, launching timely product lines, and supporting both operational and marketing initiatives. Additionally, this role includes overseeing 10-15 events annually , helping to bring our products to life on-site. Key Responsibilities Trend & Market Analysis Research and analyze consumer and market trends to identify new product opportunities. Monitor social media platforms and influencer spaces to forecast short-term and seasonal trends. Evaluate Shopify sales data to guide mid-season product adjustments. Lead the development of high-demand, rapid-turnaround product lines (“Microwave” items). Data-Driven Product Strategy Use Shopify and analytical tools to track performance and optimize product lines. Prepare weekly and monthly sales reports highlighting key insights. Conduct performance reviews to identify growth opportunities and seasonal patterns. Product Development & Launches Collaborate with the Art Department to develop on-trend retail items. Lead development meetings and manage timelines for product drops and major sales campaigns (e.g., Black Friday, Cyber Monday). Oversee all phases of product creation from ideation to launch. Event Support & Staff Coordination Manage logistics and on-site operations for 10-15 annual events (November-August). Support recruitment, scheduling, and communication for event staff. Ensure event merchandising aligns with product strategy and brand vision. Marketing & Brand Engagement Assist the Director of Marketing with live photoshoots and campaign content. Help build and distribute branded promo packages for outreach and local engagement. Contribute to social media strategy and occasional outreach (emails, cold calls). What We’re Looking For Bachelor’s degree in Marketing, Design, Communications, or a related field preferred. Exceptional communication skills—both verbal and written. Strong analytical and reporting skills with experience in data tools like Shopify. Eye for fashion trends and a pulse on what’s next in retail and culture. Ability to manage multiple priorities in a fast-paced, creative environment. A proactive and collaborative mindset with high attention to detail. What We Offer A creative, energetic, and collaborative team environment. Hands-on involvement with top athletes, influencers, and national events. Professional growth opportunities within a fast-growing company.

Benefits:

$2,500 health insurance allotment. Monthly cell phone allotment. Company-wide bonus program. Simple IRA company match.

Job Type:

Full-time Pay:

$50,000.00 – $55,000.00 per year

Benefits:

401(k) matching Dental insurance Paid time off Vision insurance

Schedule:

10 hour shift Monday to

Friday Work Location:

In person