Search Engine Marketing Analyst Position Available In Miami-Dade, Florida

Search Engine Marketing Analyst 2.7 2.7 out of 5 stars Miami Lakes, FL 33014 • Hybrid work Company Overview Allivet has been your trusted pet pharmacy since 1992, providing quality pet medications, veterinary supplies, and farm tools to customers worldwide. We are committed to exceeding expectations through our licensed pharmacy services, ensuring the highest standards of care for pets and their owners. Summary We’re looking for a results-driven Search Marketing Engine (SEM) Analyst to manage and optimize our in-house paid campaigns. In this role, you’ll own the strategy and execution of paid search efforts across Google Ads, Microsoft Ads, and other relevant platforms to drive qualified traffic, customer acquisition, and revenue—while maintaining compliance with pharmaceutical advertising guidelines. The ideal candidate is data-savvy, highly analytical, understands the nuances of advertising health and pharmaceutical products online, and has a proven track record of optimizing paid search campaigns for DTC brands. Responsibilities Campaign Strategy & Execution Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and other relevant platforms (Meta Ads). Conduct thorough keyword research, targeting audience, competitive analysis, and budget planning to drive high-quality traffic and conversions. Write, test, and optimize ad copy to increase CTR while adhering to pharmacy and health advertising standards. Assist with creative strategy for Meta Ads, including competitive analysis, creative benchmarking, and ideation for ad concepts and formats. Performance Optimization Monitor and manage daily campaign performance, bidding strategies, and budget pacing. Continuously run A/B tests on ad variations, landing pages, and audience segments. Maximize return on ad spend (ROAS) and customer lifetime value (CLTV) through data-driven optimizations. Compliance & Industry Knowledge Ensure all campaigns comply with Google Ads policies, and other pharmacy-related ad restrictions. Coordinate with legal, compliance, and internal medical teams to review ad copy and landing pages when necessary. Analytics & Reporting Track and report on key performance indicators (CTR, CPC, CPA, CVR, ROAS) and provide actionable insights. Provide weekly/monthly performance reports and optimization roadmaps to stakeholders. Requirements Bachelor’s degree in Marketing, Business, Data Analytics, or a related field 2-4 years of hands-on PPC/SEM experience, ideally in a regulated industry like healthcare or pharma Deep expertise in Google Ads, Microsoft Ads, and keyword bidding strategies Experience with Meta Ads is a plus Experience with Google Analytics (GA4), Google Tag Manager, and data analysis tools (e.g., Looker Studio, Excel, PowerBI etc.) Strong analytical skills and a passion for performance marketing Detail-oriented and highly organized, with the ability to manage multiple campaigns and deadlines

WHY ALLIVET?

At Allivet, we’re more than just a company. We are a strong community of passionate leaders dedicated to improving the lives of pets. Joining us means becoming part of a team where you can collaborate on exciting projects and truly make a difference. We offer a competitive compensation package, a comprehensive benefits package of medical, dental, vision, short-term/long-term disability, life insurance, PTO, and a 401K plan, plus company perks. Allivet is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Job Type:

Full-time Pay:

$70,000.00 – $80,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Schedule:

8 hour shift Monday to

Friday Supplemental Pay:

Bonus opportunities Application Question(s): Do you currently reside in commuting distance to Miami Lakes ? We will not review candidates outside of the area.

Experience:

SEM:

2 years (Required)

Google Ads:

2 years (Required)

Bing Ads:

2 years (Required)

Microsoft Excel:

2 years (Required)

Google Analytics:

2 years (Required)

Marketing:

2 years (Required)

E-commerce:

2 years (Preferred)

PPC Campaign Management:

2 years (Required) Ability to

Commute:

Miami Lakes, FL 33014 (Required)

Work Location:

Hybrid remote in Miami Lakes, FL 33014