Product SEO Strategist Position Available In Suffolk, Massachusetts

Product SEO Strategist
Boston, MA; Charlottesville, VA; Columbus, OH; Durham, NC Who We Are Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company. Location & Flexibility Our Product SEO Strategist is an integral part of our team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity (Tuesdays, Wednesdays, Thursdays). This role can be located in Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC. The Opportunity Our Product SEO Strategist will help shape how

SEO & ASO

integrates into WillowTree project work in a way that improves UX and boosts qualified organic traffic. You’ll play an integral part on cross-functional project teams. You’ll conduct site audits, build technical SEO requirements, provide content strategy guidance, and implement tactical optimizations. You’ll shape SEO best practices for both clients and internal teams, analyze organic traffic behavior, and recommend audience segmentation. Additionally, you’ll serve as the primary point of contact for SEO- and ASO-related client questions. Responsibilities
Conduct technical site audits & monitor SEO site health via SEO tools Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
Design and implement automated regression tests with Test Engineers across multiple environments to identify site and page template issues
Collaborate daily with cross-disciplinary teams such as Engineering & Test Engineering, Product Architects, Analytics, Design, Content, Strategy, and Research to create an amazing product experience for our clients
Build SEO-friendly CMS solutions with customized fields in partnership with Engineering Conduct keyword research for both

SEO & ASO

projects to influence the product teams’ strategy
Conduct client competitor research to develop meaningful, quantitative, and qualitative insights that drive qualified organic traffic Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects that drive business impact and ladder up to clients’ business objectives
Leverage analytics tools to identify gaps or friction in the user journey to better drive qualified traffic and enhance the conversion rate that directly drives client business impact
Evolve with the AI Search landscape as new tools & methodologies are developed around AEO and GEO.
Stay on top of industry trends and search engine algorithms to inform new strategies
Develop & deliver presentations that highlight

SEO & ASO

insights, technical enhancements, content recommendations, training materials, etc., for internal and client teams
Collaborate with client & project team to develop & manage app store listings
Work collaboratively on project work across many product team disciplines while also tapping into and supporting the broader SEO team as needed
Work with a high degree of autonomy on up to two projects at a time
Qualifications
4+ years SEO and/or ASO experience at a digital agency or in-house
You’re knowledgeable about modern web technologies and understand server-side rendering, single-page applications, and how bots crawl a site
Demonstrated understanding of HTML, JavaScript, CSS, JSON-LD, and Web Content Accessibility Guidelines
You’ve developed or implemented technical SEO and content recommendations that drove organic search growth and met a client’s business outcomes
Understand the importance of Conversion Rate Optimization and how SEO overlaps with this discipline
Ability to communicate your ideas and tactical recommendations to both technical and non-technical audiences
An eye for detail and an enthusiasm for documentation and organization
A data-driven approach and understanding of how web performance, usability, and other facets of web technologies like LLMs, voice search, and A/B testing can impact SEO, with the ability to create forecasting models estimating the impact of implementing work
A familiarity with tools like: Google Search Console, Google Analytics, Amplitude, Looker Studio, Google Big Query, Screaming Frog, Sparktoro, SEMRush, seoClarity, Ahrefs, SEMRush, Conductor, or any manner of LLM and AI-supported tools
Can effectively manage workload and commitments on up to 2 projects
A tenacious approach to problem-solving and can navigate ambiguity with grace
A self-starter who can operate independently across offices and in remote environments
A growth mindset and passion to continuously learn about web development and other intersections of

SEO & ASO

(like Engineering, Design, and Content Strategy)
Bonus Points
Bachelor’s degree in Computer Science, Marketing, or a related field
Background in Web Development, UX, Content Marketing, and/or Product Strategy
Experience and/or interest in App Store Optimization (ASO)
Familiarity with A/B/n and multivariate testing methodologies
Direct experience with web products, native mobile apps, and development teams
Experience with JIRA and similar project management platforms
Agile development methodology experience
Previous product agency experience Equal Opportunity Employer At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity. What We’ll Offer In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits: Healthcare benefits – Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
Life & Disability Insurance
401K matching
Flexible paid time off & paid company holidays
Parental Leave
Employee Share Purchase Plan
Employee Assistance Program (EAP)
And more! •Individual compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons determined during the interview process. Role ranges are periodically reviewed and updated based on market changes, internal needs, and industry trends. To drive ongoing pay equity for team members, WillowTree conducts regular compensation audits. USA Pay Range $80,000 – $105,600 USD