Web Owner & SEO Strategist (Hybrid) Position Available In Worcester, Massachusetts

Web Owner & SEO Strategist (Hybrid) 3.1 3.1 out of 5 stars 211 Main St, Webster, MA 01570

Summary:

As a member of the Marketing Team, the Website Owner will oversee and manage the company’s websites and online presence from a strategic perspective, for both MAPFRE Insurance as well as our wholly owned subsidiary, Century Automotive Service Corporation.

Responsibilities:

Help achieve digital growth business objectives while providing analysis of SEO opportunities, optimizing content, leading technical revisions to the websites and executing best practice SEO tactics and strategies. manage and execute site updates, oversee the publishing process and lead governance and compliance efforts. track and analyze data to plan, develop and implement our SEO roadmap with relevant stakeholders and identify deficiencies and offer solutions for improvement.

Skills/Abilities:

4-6 years of experience in planning and implementing a successful SEO strategy 4-6 years of experience web analytics, content management and website development, including website architecture and wireframing Familiarity with A/B and other testing methods Google Analytics Certified is a plus Expertise and familiarity with WordPress, HTML, CSS, PHP, JSON-LD and JavaScript is a plus In-depth knowledge of research principles and methods and experience in analyzing data Comprehensive understanding of link building strategies, metadata structure, site speed optimization and information architecture Sense of ownership and pride in your performance and its impact on company’s success Excellent content creation and writing skills Critical thinker and problem-solving skills Great interpersonal and communication skills Team player with exceptional time-management skills Insurance industry experience is a plus Experience with websites serving multiple users, including agents, customers, and new business.

Qualifications:

Bachelor’s Degree or professional level of knowledge in a specialized field, or equivalent, related experience 4

• 6 years
• or Associates Degree equivalent plus 6
• 8 years Thank you for considering MAPFRE Insurance as part of your career journey.

We’re proud to be rated “A” (Excellent) by A.M. Best Company. We offer property and casualty insurance, working with over 3,000 independent agents and brokers in 11 states. If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the MAPFRE Insurance Talent Acquisition team at talentacquisition@mapfreusa.com. We are proud to be an equal opportunity employer.