Paid Search Position Available In Wake, North Carolina
Tallo's Job Summary: Responsible for managing day-to-day paid search digital marketing efforts for a subset of clinics, driving campaign execution and optimization. Monitor and maintain media campaign development on search channels, optimizing paid search performance to meet business objectives. Requires 1-3 years of digital marketing experience and Google AdWords Certification.
Job Description
Job Description:
Overview:
JOB PURPOSE
Responsible for managing the day-to-daypaid search digital marketing efforts for a smaller subset ofclinics. This includes driving campaign execution and optimizationfor all Search Pay-Per-Click (PPC) performance campaigns inpartnership with internal and external partners. Manages effectivelead capture for all digital sourced calls, online form fills, andonline appointments focused on maximizing new patient acquisitionas cost efficiently as possible.
Responsibilities:
GENERAL DUTIES &RESPONSIBILITIES
Responsible for monitoring and maintaining media campaigndevelopment and activation on search channels. Gather research necessary to build a new campaign. Assist team in gathering necessary data for plandevelopment. Responsible for trafficking approved plan. Monitor and maintain campaign budgets, pacing, and bidadjustments. Monitor and manage performance and competitive landscape. Monitor and optimize paid search performance to meet businessobjectives. Develop optimization recommendations and/or testing plans. Utilize bid management tools as well as Google, Bing platformsto build campaigns, implement optimizations, pull reporting, and QAcampaigns. Pull and analyze data to inform campaign reporting and helpbuild insights. Granular maintenance of monthly billing cycle. Resolve billing discrepancies in partnership with clientstrategy and billing reconciliation team. Learn all relevant tools for reporting, analytics, andcompetitive analysis as well as bid management platforms, GA4,Google Trends, etc. Stay informed on search industry trends and new tools and adformats.
Qualifications:
Education & experience Bachelor’s degree or equivalent preferred. 1-3 years in digital marketing client-side or agencyexperience, including paid search, organic search, display,retargeting. Recent Google AdWords Certification preferred.
GENERALKNOWLEDGE, SKILLS & ABILITIES
Proficient in math. Strong analytical skills and attention to detail. Overall interest in and understanding of how consumers leveragesearch media in the decision path. Successful completion of training programs and requisitecertifications required.
