PPC Manager Position Available In New York, New York

PPC Manager Commerce Canal New York, NY Job Details Full-time $45,000 – $65,000 a year 8 hours ago Benefits Commuter assistance Dental insurance Paid time off Work from home Vision insurance 401(k) matching Qualifications Google AdWords Certification Microsoft Excel Google AdWords XML Marketing Bachelor of Science Data analysis skills Mid-level Microsoft Office Tableau Math Bachelor’s degree Digital marketing SEO Google Analytics Paid search marketing Communication skills

HTML Full Job Description Role:

PPC Manager Reports To:

Chief Executive Officer Key Relationships

INTERNALLY

Brand Managers Operations Team Marketing Team

EXTERNALLY

Various Clients Any 3rd Party Vendors or Service Providers About Commerce Canal Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our unique offering ranges from on-site support to assist with merchandising to general sales representative support by region or classification. Brands currently supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance to name a few. Commerce Canal currently processes and represents approximately $300mm in annual GMV with the following retailers, etailers and marketplaces: Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohl’s, Macy’s, Wayfair, Walmart, Zappos and several others. Job Summary The PPC Manager will play a key role in the strategic planning and execution of the PPC strategy for several of Commerce Canal’s owned or licensed brands such as LEGO Wear, Hanes & New Balance. The PPC Manager will be responsible for running PPC campaigns and monitoring paid search budgets on platforms including Bing, Criteo, Google, Reddit, Amazon and Pinterest. In this role, the candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO). The candidate should also be highly analytical and comfortable with numbers. The go-to-market strategy will include selecting the product to focus marketing on and sell profitably. Reporting to the CEO, the candidate will work closely with internal stakeholders, retail partners, e-tail partners and external agencies to execute on this strategy. The ideal candidate will use data-driven decision-making to develop, plan, execute, analyze, and optimize programs that drive traffic to our marketplaces, increase engagement and conversion amongst website visitors. Responsibilities Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends Requirements and Skills Proven experience as a PPC Manager or Digital Marketing Specialist Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel) Excellent communication skills Analytical thinking with strong math skills BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus Benefits & Working Conditions Based in Midtown Manhattan with close proximity to major stations In-office Tuesday to Thursday with optional work from home on Monday and Friday Competitive salary Commuter benefits Annual bonus tied to company and team results Benefits include 99% premium coverage for health, dental and vision 401(k) plan with employer match Paid Time Off