Paid Search Sr. Strategist – Fashion Division – Remote Position Available In Montgomery, Pennsylvania

Job Description:

We are a tech-enabled growth firm-at the intersection ofmarketing, consulting & data intelligence-igniting revenue andbrand recognition for leading and emerging companies around theworld. As a people-first firm, we value diversity in backgroundsand experiences. We strongly believe our people and culture are keyto our success. Our vision is to be recognized as the most valuedand respected private growth marketing firm in the world-with ascalable brand, culture and services. Our mission is to power therelentless pursuit of growth and redefine what’s possible through ateam of growth-obsessed experts who demand innovation and results

• driven by integrity, autonomy, and grit.

As a full-service growthmarketing firm, we offer best-in-class services including: SEO,Content Marketing, Paid Media, Social Media Marketing, ProgrammaticCTV, Public Relations, Influencer Marketing, Email SMS, ConversionRate Optimization, Retail Marketing, and Creative. Here at PowerDigital, we are hyper-focused on helping brands drive revenuegrowth and brand recognition, ultimately driving irrefutable valuefor our clients. At the heart of Power Digital is our proprietarytechnology, nova, which analyzes businesses through first-partydata, simplifying investment planning for marketing and diligencein M&A

• putting marketers in a strategic seat at the table
• andproviding value in unparalleled ways. Managing billions in media,our dynamic team
• of consultative marketers, creatives, analystsand technologists
• challenge traditional ways of planning andmeasurement through meticulous testing and data science across eachmilestone of the customer journey.

We support 100% remote,in-office, or hybrid work styles for anyone legally eligible towork in the U.S.

A day in the life:

The Paid Media SeniorStrategist is responsible for owning the execution, performance,and growth of their marketing service within their book ofbusiness. They service the most complex, enterprise-levelaccount/s, and are highly regarded for their mastery over PaidMedia advertising. The Senior Strategist is exceptional at workingunder pressure and navigating probing client questions, difficultconversations, roadblocks, and account issues. On top of their PaidMedia knowledge, the Senior Strategist has an understanding ofcross channel strategy and how their service impacts the broadermedia mix. They are oriented towards the clients’ business success,tying their efforts to the greater business goals, and are able tocommunicate effectively with Executives. They are responsible forowning reporting, optimizations, client communication, andexecution of all aspects of campaign creation and management,sometimes with the support of a Specialist. The Senior Strategistis excellent at providing insights and forward-thinking strategy toclients on an ongoing basis, and has a strong understanding oftheir service’s strategy and the levers to pull to driveperformance.

Responsibilities:

Enterprise-level fashion/apparelaccount campaign management, including daily optimizations,campaign creation, and high-level strategy ownership (weekendoptimizations required for select accounts) Provide intelligentanalysis, interpretation, and action plans based on campaignperformance data and data from client-specific source of truth(e.g. GA, Shopify, etc.) Participate and engage in weeklydepartment scrums and training sessions to further channelknowledge Continuously seek to improve campaign performance againstclient goals Maintain frequent and excellent communication both oninternal agency teams and externally with assigned clients Seek toutilize available AI and outsource resources to assist in workflowwherever possible Utilize and leverage Power Digitals Novaecosystem as it relates to your department Contribute industrylearnings and knowledge sharing as it relates to paid advertisingin fashion division meeting

Role Requirements:

4-5 years of digitalmarketing experience. Minimum 4 years of hands-on experience withSearch Engine Marketing Specifically having experience withcampaign development and optimization processes such as bidoptimization, keyword research, ad copy development on large,enterprise-level accounts Significant campaign managementexperience in 3 or more of the following additional campaign types:

Performance Max Standard Shopping YouTube Ads Display AdvertisingLocal campaigns Bing Ads Proficiency in Google/Microsoft OfficeSuite(s) Proficiency in Google Analytics Expert knowledge of funnelmarketing and paid media’s place in the marketing funnel Strongability to formulate meaningful insights from marketing data, goingbeyond the stat and telling the story Key Performance Indicators(KPIs) Excellence in channel production and account performanceCross-channel collaboration Internal communication Flexibleapproach to ad-hoc client needs Most Important Things (MITs)Excellence in channel production and account performanceCross-channel collaboration Internal communication

Benefits &Perks:

Base salary commission opportunities Robust Medical, Dental,Vision insurance plans with up to 100% employer contributiontowards employee monthly premium 401(k) plan

• 4% employercontribution matching Unlimited Time Off available on day one Fullyflex work environment: full-remote, in-office, or hybrid EmployeeAssistance Program (EAP) 13 observed national holidays 2 mentalhealth recharge days per year 2 Free Employee Assistance ProgramsUnlimited opportunities for growth & leadership within a rapidlygrowing firm Ongoing employee development programs for personal andprofessional growth (Hedgehog and Vital 5s) Quarterly awardsincluding prize money and recognition for outstanding performanceOpportunities to be involved in company DEI initiatives PowerDigital’s people and culture are at the core of our success, whichis why diversity in our team’s backgrounds and experiences areparamount.

We are an Equal Opportunity Employer and our employeesare people with different strengths, experiences, and backgrounds,who strive to make an impact inside and outside of the workplace.

Diversity not only includes race and gender identity, but also age,disability status, veteran status, sexual orientation, religion andmany other parts of one’s identity. All of our employees points ofview are key to our success, and inclusion is everyonesresponsibility.