Paid Search Strategist – Remote Position Available In Montgomery, Pennsylvania

Job Description:

We are a tech-enabled growth firm-at the intersection ofmarketing, consulting & data intelligence-igniting revenue andbrand recognition for leading and emerging companies around theworld. As a people-first firm, we value diversity in backgroundsand experiences. We strongly believe our people and culture are keyto our success. Our vision is to be recognized as the most valuedand respected private growth marketing firm in the world-with ascalable brand, culture and services. Our mission is to power therelentless pursuit of growth and redefine what’s possible through ateam of growth-obsessed experts who demand innovation and results

• driven by integrity, autonomy, and grit.

As a full-service growthmarketing firm, we offer best-in-class services including: SEO,Content Marketing, Paid Media, Social Media Marketing, ProgrammaticCTV, Public Relations, Influencer Marketing, Email SMS, ConversionRate Optimization, Retail Marketing, and Creative. Here at PowerDigital, we are hyper-focused on helping brands drive revenuegrowth and brand recognition, ultimately driving irrefutable valuefor our clients. At the heart of Power Digital is our proprietarytechnology, nova, which analyzes businesses through first-partydata, simplifying investment planning for marketing and diligencein M&A

• putting marketers in a strategic seat at the table
• andproviding value in unparalleled ways. Managing billions in media,our dynamic team
• of consultative marketers, creatives, analystsand technologists
• challenge traditional ways of planning andmeasurement through meticulous testing and data science across eachmilestone of the customer journey.

We support 100% remote,in-office, or hybrid work styles for anyone legally eligible towork in the U.S.

A day in the life:

The Paid Search Strategist isresponsible for owning the execution, performance, and growth ofPaid Search advertising campaigns within their book of business.

Youll be responsible for owning reporting, optimizations, clientcommunication, and execution of keyword research, ad copydevelopment, bid optimizations, and routine campaign management,sometimes with the support of a Specialist. A Strategist isoriented toward the clients business success, tying their effortsto the greater business goals

Responsibilities:

Manage paid searchcampaigns across clients of various business types, sizes, andindustries, including daily optimizations and high-level strategychanges Analyze performance data and provide intelligent analysis,interpretation and appropriate action plans based on data-drivenconclusions Manage all client budgets and advise on budget changes,both between campaigns within a paid account and across channelsbased on overall return for your clients Help determine clientbenchmarking and implement optimizations to hit client KPIs in thequickest time possible Maintain frequent and excellentcommunication both on internal agency teams and externally withassigned clients Keep up your education on industry topics Clearlycommunicate with internal agency team about client goals, feedbackand scheduled workflow Improve upon paid media processes andinnovation of new strategies and techniques Vendor management fornew channels and support channels Work toward developing into asenior strategist or account manager Employ AI technologies toenhance and optimize business processes Utilize and leverage PowerDigitals Nova ecosystem as it relates to your department

Requirements:

2-3 years of digital marketing experience.1-2 yearsin agency setting Minimum 2 years of hands-on experience with

Search Engine Marketing:

Specifically having experience withcampaign development and optimization processes such as bidoptimization, keyword research, ad copy development, and adjustmentof paid search campaigns Significant campaign management experiencein one or more of the following additional campaign types:

Performance Max, Standard, Shopping, YouTube Ads, DisplayAdvertising, Local campaigns, Bing Ads Proficiency inGoogle/Microsoft Office Suite(s) Proficiency in Google AnalyticsStrong understanding of full-funnel marketing and paid media’splace in the funnel Strong Excel skills with clear understanding ofadvanced Excel features Ability to handle multiple tasks in afast-paced environment and under tight deadlines Detail-orientedand organized with strong note taking acumen Strong enthusiasm,passion, creativity and commitment to paid media and client workEntrepreneurial spirit with passion for knowledge and personalgrowth Key Performance Indicators (KPIs): $9.5k team-member EBITDAMaintain below 10% Client Churn Rate 5-6 Accounts Most importantThings (MITs): Excellence in channel production and accountperformance Cross-channel collaboration Internal communication

Benefits & Perks:

Base salary commission opportunities RobustMedical, Dental, Vision insurance plans with up to 100% employercontribution towards employee monthly premium 401(k) plan

• 4%employer contribution matching Unlimited Time Off available on dayone Up to 4 hours per quarter for paid Volunteer Time Off (VTO)towards philanthropic endeavors Fully flex work environment:full-remote, in-office, or hybrid A one time $100 USD Work FromHome (WFH) stipend automatically added to your first paycheckEmployee Assistance Program (EAP) 12 observed United Statesnational holidays 2 mental health recharge days per year Unlimitedopportunities for growth & leadership within a rapidly growing firmOngoing employee development programs for personal and professionalgrowth (Hedgehog and Vital 5s) Quarterly awards including prizemoney and recognition for outstanding performance Opportunities tobe involved in company DEI initiatives Power Digital’s people andculture are at the core of our success, which is why diversity inour team’s backgrounds and experiences are paramount.

We are anEqual Opportunity Employer and our employees are people withdifferent strengths, experiences, and backgrounds, who strive tomake an impact inside and outside of the workplace. Diversity notonly includes race and gender identity, but also age, disabilitystatus, veteran status, sexual orientation, religion and many otherparts of one’s identity. All of our employees points of view arekey to our success, and inclusion is everyones responsibility.