Search Engine Marketing (SEM) Manager Position Available In Montgomery, Pennsylvania

Job Description:

Cardio Partners, a division of Sarnova, is a national leader inemergency prevention and an ardent advocate in the fight againstSudden Cardiac Arrest (SCA). Cardio Partners offers completecardiac solutions to our customers including equipment,consultation, end-to-end training, and program management. As anauthorized master distributer of all FDA-approved defibrillatordevices, the company provides customers the best-in-class value fornew and recertified equipment. Customers’ emergency preparednessneeds are met via Cardio Partners’ nationwide CPR training coursesand state-of-the-art program management services.

Summary :

The SEMSpecialist is responsible for planning, executing, and optimizingpaid search campaigns, with a heavy focus on search enginemarketing (SEM). This hands-on role involves purchasing ad units,creating and managing sponsored ad campaigns, and ensuring thecompany’s presence in high-visibility positions across searchengines. The SEM Specialist will play a pivotal role in drivingtraffic, increasing conversions, and achieving ROI goals throughexpertly managed SEM strategies and campaigns.

OrganizationalImpact:

As the SEM Specialist, you directly impact the company’sgrowth by ensuring our brand is prominently displayed in searchengine results, attracting qualified traffic, and converting leads.

Your expertise in SEM and campaign management ensures that paidmedia investments are optimized, driving measurable results andsupporting broader marketing objectives.

Essential Duties andResponsibilities:

• Plan, execute, and manage paid search campaignsacross platforms such as Google Ads and Microsoft Advertising
• Conduct keyword research and competitive analysis to identifyhigh-performing opportunities and align campaigns with businessobjectives
• Create, monitor, and optimize ad copy, bid strategies,and targeting to maximize ROI and campaign performance
• Purchasead units and manage the allocation of budgets across campaigns toensure efficient use of resources
• Analyze campaign performancemetrics, such as click-through rates (CTR), cost per acquisition(CPA), and conversion rates, and make data-driven adjustments toimprove results
• Collaborate with internal teams to align paidsearch efforts with overall marketing strategies and productpromotions
• Oversee A/B testing on ad creative, landing pages, andbidding strategies to identify and implement best practices
• Ensure campaigns are aligned with organic search (SEO) efforts tocreate a cohesive and effective search engine presence
• Stayupdated on industry trends, algorithm updates, and new features inSEM platforms to maintain a competitive edge
• Prepare and presentdetailed reports on campaign performance, insights, andrecommendations to stakeholders
• Additional job duties as assigned

Skills/Experience Required:

Education:

Bachelor’s degree inMarketing, Business, Communications, or a related field

• 5 yearsof hands-on experience in SEM and paid search campaign management,preferably in a digital marketing or agency setting
• Expertknowledge of Google Ads, Microsoft Advertising, Meta and relatedSEM tools
• Strong understanding of search engine algorithms,keyword bidding, and ad auction dynamics
• Proven ability tooptimize campaigns for performance metrics such as CTR, CPA, andROI
• Proficiency in analytics tools like Google Analytics andSEMrush, with the ability to interpret data and provide actionableinsights
• Experience with A/B testing and campaign experimentationto refine strategies
• Excellent organizational and projectmanagement skills to handle multiple campaigns simultaneously
• Strong communication skills, with the ability to collaborateeffectively with cross-functional teams and present findings tostakeholders
• Highly detail-oriented with a results-driven mindset100% remote opportunity for Non-Central Ohio based candidates