Paid Media Specialist Position Available In [Unknown county], South Carolina
Tallo's Job Summary: The Paid Media Specialist position in South Carolina offers a full-time remote opportunity with an annual salary range of $65,000.00 - $75,000.00. Responsibilities include managing paid media campaigns for plumbing, HVAC, and electrical services, optimizing campaign performance, and collaborating with teams to align campaigns with business goals. Qualifications include 5+ years of experience in managing local lead generation campaigns and proficiency in Google Ads, Meta Ads Manager, and Google Analytics.
Job Description
Paid Media Specialist Confidential South Carolina •
Remote Position Overview:
As a Paid Media Specialist, you will be responsible for planning, executing, and optimizing paid media campaigns across platforms such as Google Ads, Meta, Microsoft Ads, and LSAs. You’ll focus on generating high-quality leads and improving campaign efficiency for our plumbing, HVAC, and electrical service lines. This role requires hands-on campaign management, data analysis, and strategic execution tailored to local markets and seasonal trends in the home services industry.
Key Responsibilities:
Plan, build, and manage paid search, display, remarketing, and social media campaigns (Google Ads, Meta, LSA, etc.) Optimize campaign performance based on lead volume, cost-per-lead (CPL), and return on ad spend (ROAS) Collaborate with marketing leadership, regional teams, and agency partners to align campaigns with business goals Conduct keyword research and competitor analysis specific to plumbing, HVAC, and electrical services Develop A/B testing strategies for ad creatives, landing pages, and targeting Analyze campaign data and provide regular performance reports with actionable insights Stay up to date with platform updates, algorithm changes, and trends in paid media and the home services industry
Qualifications:
5+ years of experience managing paid media campaigns with a focus on local lead generation Industry experience in plumbing, HVAC, or electrical services is required Proficiency with Google Ads, Meta Ads Manager, Google Local Services Ads, and Google Analytics (GA4) Strong analytical and Excel/reporting skills Experience with tools like CallRail, ServiceTitan, or similar a plus Understanding of seasonal marketing strategies and local service-area targeting Highly organized, detail-oriented, and capable of managing multiple campaigns across markets
Job Type:
Full-time Pay:
$65,000.00 – $75,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance
Schedule:
8 hour shift Monday to
Friday Experience:
Plumbing, HVAC, or electrical services is required: 5 years (Required)
Work Location:
Remote
