Paid Media Specialist Position Available In [Unknown county], South Carolina
Tallo's Job Summary: As a Paid Media Specialist in South Carolina, you will manage paid media campaigns on various platforms like Google Ads and Meta to generate leads for plumbing, HVAC, and electrical services. With a salary range of $65,000 - $75,000 per year, the role requires 5+ years of experience, proficiency in Google Ads, and strong analytical skills.
Job Description
Paid Media Specialist Confidential South Carolina Job Details Full-time $65,000 – $75,000 a year 2 days ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Life insurance Qualifications 7 years Microsoft Excel Keyword research 5 years HVAC experience (3-5 years) Lead generation Meta Ads Digital campaign management Analysis skills Electrical experience Plumbing industry experience (3-5 years) Plumbing HVAC Google Ads Senior level
Google Analytics CPLC Marketing Analytics Full Job Description Position Overview:
As a Paid Media Specialist, you will be responsible for planning, executing, and optimizing paid media campaigns across platforms such as Google Ads, Meta, Microsoft Ads, and LSAs. You’ll focus on generating high-quality leads and improving campaign efficiency for our plumbing, HVAC, and electrical service lines. This role requires hands-on campaign management, data analysis, and strategic execution tailored to local markets and seasonal trends in the home services industry.
Key Responsibilities:
Plan, build, and manage paid search, display, remarketing, and social media campaigns (Google Ads, Meta, LSA, etc.) Optimize campaign performance based on lead volume, cost-per-lead (CPL), and return on ad spend (ROAS) Collaborate with marketing leadership, regional teams, and agency partners to align campaigns with business goals Conduct keyword research and competitor analysis specific to plumbing, HVAC, and electrical services Develop A/B testing strategies for ad creatives, landing pages, and targeting Analyze campaign data and provide regular performance reports with actionable insights Stay up to date with platform updates, algorithm changes, and trends in paid media and the home services industry
Qualifications:
5+ years of experience managing paid media campaigns with a focus on local lead generation Industry experience in plumbing, HVAC, or electrical services is required Proficiency with Google Ads, Meta Ads Manager, Google Local Services Ads, and Google Analytics (GA4) Strong analytical and Excel/reporting skills Experience with tools like CallRail, ServiceTitan, or similar a plus Understanding of seasonal marketing strategies and local service-area targeting Highly organized, detail-oriented, and capable of managing multiple campaigns across markets
Job Type:
Full-time Pay:
$65,000.00 – $75,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance
Schedule:
8 hour shift Monday to
Friday Experience:
Plumbing, HVAC, or electrical services is required: 5 years (Required)
Work Location:
Remote
