Paid Search and Social Strategist Position Available In Davidson, Tennessee

Paid Search and Social Strategist MP&F is seeking a Paid Search and Social Media Specialist to join our advertising team. Applicants should have experience executing paid search and paid social media campaigns. We are looking for a subject matter expert to work closely with client account teams and paid media specialists to ensure all campaigns are executed in adherence to industry’s best practices and optimized performance, while meeting client expectations.

Responsibilities for the role include:

Establish and maintain oversight of all paid search and social campaigns
Provide subject matter expertise related to ad builds, performance monitoring, scaling budgets up or down effectively
Build, monitor and optimize campaign performance in Google, Local Service Ads, PMAX, Bing
Manage paid social on platforms: Facebook, Instagram, LinkedIn, TikTok, Snapchat
Monitor performance metrics consistently, set up alerts and triggers to detect and address discrepancies
Efficiently find details affecting the campaign negatively or positively and adjust accordingly
Determine and implement optimal bid strategies that produce the maximum ROI profitability
Learn and adapt to immerging digital technologies and platforms related to search and social
Optimize client campaign metrics through A/B testing, data analysis and customer feedback
Collaborate with Data & Analytics team to show performance, adjust campaigns for optimal reporting and performance
Collaborate with account team leads and senior leadership to understand client goals and expectations, forecast and estimate for proposals, make recommendations for improvement and upscaling

Required Technical and Professional Expertise:

3-5 years of experience executing SEM campaigns
Experience with Google’s portfolio especially Performance Max, Demand Gen and YouTube
Proven track record of executing paid search campaigns with budgets in-excess of 6-figures
Experienced in executing successful campaigns of regional and national scope
Expert in Google Analytics, tag management, conversion tracking, goal establishment
Deep knowledge of search and social platforms, requirements, restrictions, specs
Attention to detail, deadline oriented, strong organizational skills
Confident analyzing large sets of data and making recommendations, developing and executing strategies based on findings
Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization Benefits and Perks Competitive pay and benefits including insurance, paid holidays and family leave
Hybrid work model with generous work-from-home options and/or work from our 30th floor downtown Nashville home (paid parking included)
Unique Work From Anywhere program extends flexibility and travel opportunities
A Google Partner team
Community give-back with our company pro bono program
Professional development and mentoring programs
Employee-driven culture, retreats, happy hours and more have made us an 12x Top Workplace winner