Digital Media Specialist – JOB ID# 13421 Position Available In Capitol, Connecticut

Digital Media Specialist

• JOB ID# 13421 Capitol Region Education Council
• 3.

6

Hartford, CT Job Details Estimated:

$56.4K

• $71.

1K a year 11 hours ago Benefits 403(b) matching Disability insurance Health insurance Flexible spending account Tuition reimbursement Employee assistance program 403(b) Life insurance Qualifications Photography Filming WordPress Customer service Content management systems Mid-level Adobe Creative Suite 3 years Final Cut Pro Bachelor’s degree Adobe Premiere Videography Adobe After Effects Motion graphics

Full Job Description Position Type:

Professional/Communications Specialist Date Posted:

6/24/2025

Location:

CREC Central Closing Date:

07/09/2025 JOB

DESCRIPTION

Since 1966, the Capitol Region Education Council (CREC) has been dedicated to providing innovative, high-quality, and cost-effective educational programs and services to meet the diverse needs of children and adults in Greater Hartford. Serving 33 member districts and reaching additional communities statewide, CREC supports approximately 12,000 students annually through more than 120 educational programs. Our offerings include professional learning and coaching for educators, specialized programming for students with diverse needs, and PreK-12 education across 16 interdistrict magnet schools. Additionally, CREC provides school construction, operations, and cooperative business services, while also delivering programs that help adults build real, job-ready skills.

Position Title :

Digital Media Specialist Classification :

129, 21

E Reports To :

Director of Communications Effective Date :

POSITION SUMMARY

: The Digital Media Specialist plays a key role in shaping and amplifying CREC’s identity across digital platforms through compelling visual storytelling, with a strong focus on photography and video. This role partners with internal teams to develop creative concepts, storyboard ideas, and deliver high-impact visual content that supports CREC’s communications, marketing, and outreach goals. The Specialist also manages video production from planning to post-production, ensures brand consistency, and supports digital advertising and social media campaigns.

ESSENTIAL

DUTIES and

RESPONSIBILITIES

: Duties/Responsibilities Capture and produce professional-quality photo and video content to support CREC’s initiatives, programs, schools, and events. Manage the full video production process—from concept development, scriptwriting, and filming to editing and publishing. Plan and execute marketing video projects, including event documentation, recruitment campaigns, social and mass media advertising, and training videos. Collaborate with internal teams to develop creative briefs, set timelines, and manage production schedules. Ensure consistency in messaging, branding, and visual identity across all multimedia content. Manage digital advertising creative (photo/video assets) for social media, web, and YouTube campaigns. Provide video and photo consultation to CREC schools, partner districts, grantees, and external clients as needed. Analyze performance of multimedia content (especially on social platforms) and optimize future projects accordingly. Stay current with digital media trends, tools, and best practices to ensure CREC’s visual content remains fresh and engaging. Work closely with the Director of Communications and team members to align content creation with broader communications strategies. Maintain a library of visual assets for various projects. Comply with all company policies and procedures. Other duties as assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SUPERVISORY RESPONSIBILITY

: This position has no supervisory responsibilities.

COMPETENCIES

: Analytical

• Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures. Design
• Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail. Problem Solving
• Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics. Project Management
• Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities. Technical Skills
• Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others. Customer Service
• Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments. Interpersonal Skills
• Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others’ ideas and tries new things. Written & Oral Communication
• Speaks and writes clearly; Listens and gets clarification; Responds well to questions; Speaks and writes clearly and informatively; Varies communication style to meet needs; Demonstrates group presentation skills; Participates in meetings. Teamwork
• Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed. Leadership
• Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others. Quality Management
• Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness. Business Acumen
• Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals. Cost Consciousness
• Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources. Diversity & Ethics
• Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Treats people with respect; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce; Keeps commitments; Works with integrity; Upholds organizational values. Organizational Support
• Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity. Strategic Thinking
• Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions. Judgement
• Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions. Motivation
• Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals. Planning/Organizing
• Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans. Professionalism
• Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments. Quality
• Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality. Quantity
• Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly. Safety and Security
• Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly. Adaptability
• Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events. Attendance/Punctuality
• Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time. Dependability
• Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals.; Completes tasks on time or notifies appropriate person with an alternate plan. Initiative
• Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed. Innovation
• Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.

QUALIFICATIONS

Bachelor’s degree and/or five years of related experience and/or training in digital production, communications, or a related field; or an equivalent combination of education and experience. Proficiency with digital media creation platforms (i.e., Adobe Creative Suite—Premiere Pro and After Effects, Final Cut Pro, DaVinci, etc.) Proficient in professional photography and videography equipment, including cameras, lenses, lighting setups, audio gear, and stabilization tools; skilled in both natural and studio lighting techniques. 3+ years of experience in digital media production with a strong portfolio in photography and video. Experience using video and social analytics tools (i.e., YouTube Studio, Meta Business Suite, Google Analytics). Familiarity with content management systems (WordPress or equivalent) and social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube). Skilled in managing multiple projects, meeting deadlines, and delivering high-quality work in a fast-paced environment. Strong visual storytelling ability and understanding of brand identity. Experience with client collaboration and vendor coordination.

Bonus:

Experience with livestreaming, animation/motion graphics, drone photography, software development, and/or graphic design.

TRAVEL REQUIREMENTS 30-50

% travel to filming/photo locations as required. Rarely overnight, but frequently outside of normal working hours for school and program events.

PHYSICAL DEMANDS & WORK ENVIRONMENT

: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Standing (frequently, 1/3

• 2/3) Walking (frequently, 1/3
• 2/3) Sitting (frequently, 1/3
• 2/3) Reach with hands and arms (frequently, 1/3
• 2/3) Climbing or balancing (occasionally, less than 1/3) Stoop, kneel, crouch, or crawl (occasionally, less than 1/3) Ability to work outdoors (occasionally, less than 1/3 Lifting up to 25 lbs. (frequently, 1/3
• 2/3) Carrying up to 25 lbs. (frequently, 1/3
• 2/3) Moderate Noise

WHAT’S IN IT FOR YOU?

Group Health Insurance Plans Basic & Supplemental Life Insurance Long Term Disability & Short Term Disability options 403(b) Retirement Savings Plan with Employer Matching Contribution if applicable Flexible Spending Account Pre-Tax Savings for Health Care, Dependent Care, and Limited Purpose Post Deductible (if contributing to an HSA) Comprehensive benefit time package Employee Assistance Program Bereavement time & Religious Holidays Credit Union Access Tuition Reimbursement Program Employee Network Groups Access to professional learning opportunities with two fully paid courses through CREC University each year, empowering you to expand your skills and advance your career! Benefit from our exclusive partnership with Springfield College, offering a 15% discount on tuition for next-level degree programs to support your academic and career aspirations! Based on terms and conditions during your employment, specific to your job classification and collective bargaining agreement.

DIVERSITY, EQUITY, & INCLUSION STATEMENT

CREC strives to understand and confront the symptoms and causes of racism and prejudice—ranging from biases to aggressions to discriminatory policies, practices, and traditions—that harm people from systemically marginalized groups or that benefit privileged groups. CREC staff and students acknowledge and respect people of all identifiers, such as race, socioeconomic status, gender identity and expression, education, age, ability, ethnicity, culture, sexual orientation, language, nationality, religion, and veteran status.

DISCLAIMER STATEMENT

: The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.