Content & Social Media Marketing Specialist Position Available In Palm Beach, Florida

Content & Social Media Marketing Specialist Access Medical Laboratories – 3.9 Palm Beach Gardens, FL Job Details Full-time $50,000 – $80,000 a year 1 day ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Life insurance Qualifications Search engines Marketing Social media management Bachelor of Science Writing skills Data analysis skills Mid-level Bachelor’s degree Social media trend analysis SEO Marketing automation Content management SEO tools Proofreading Social media brand management HubSpot AI Communication skills Marketing Editing Full Job Description About Access Medical Labs Access Medical Labs is one of the largest specialty diagnostic labs in the country, using 50% less blood and delivering next-day results. We offer a comprehensive test menu—from routine panels to advanced biomarkers—across blood, saliva, and urine, performing over 1,000 tests under one roof. Our ultra-automated facilities, spanning over 55,000 sq. ft., are powered by the most cutting-edge diagnostic technology and innovative lab logistics available. Since 2003, we’ve been committed to delivering a truly exceptional client experience backed by precise and reliable testing. Every innovation we pursue is driven by one purpose: making personalized medicine more practical and accessible. Company culture is the foundation of Access Medical Laboratories. We continue to attract mission-driven and goal-oriented professionals to our organization, where each individual and team is recognized for their accomplishments. We place a significant amount of value on teamwork and mentorship, enabling each individual to consistently grow and develop. At Access, each team member has a sense of belonging, family, and community. We enjoy coming to work every day in an environment where people feel empowered, understanding that each team member plays a significant role in providing peace of mind to patients nationally. Job Summary We’re seeking a Content & Social Media Marketing Specialist to create educational, industry-relevant content and drive community engagement across Access Medical Labs’ social and Digital platforms. You’ll focus on producing engaging and informative content —blogs, emails, video scripts, social posts, ad copy, podcasts, and marketing collateral—to position Access as a thought leader in the health, wellness, and functional medicine space. The ideal candidate is a creative and tech-savvy creator with strong social media management skills and a passion for health and wellness. What You’ll Bring to the Table As our Content & Social Media Marketing Specialist, you will be a key driver of Access Medical Labs’ brand presence and community engagement.

You bring:

Content Creation Expertise:

Exceptional writing, editing, and proofreading skills with a knack for crafting educational, health-focused narratives that resonate with healthcare providers.

Social Media Mastery :

Proven ability to manage social media platforms (e.g., Instagram, Facebook, LinkedIn) and optimize content for engagement and reach.

Marketing Instincts :

Strong understanding of marketing concepts, strategy and tactics, including content repurposing, audience targeting, and brand storytelling.

Tech-Savvy Approach :

Proficiency with marketing automation tools and using AI, including building custom GPTs and integrating a modern AI stack to perform research, optimize content creation and enhance marketing effectiveness.

Health and Wellness Passion :

A genuine interest in health, wellness, or functional medicine, with the ability to quickly grasp industry-specific concepts.

Collaborative Spirit :

Strong communication skills to work seamlessly with multimedia designers, marketing teams, and external content creators.

Creative and Agile Mindset :

An innovative approach to content creation, thriving in a fast-paced environment and adapting to evolving trends.

What You’ll Do Content Creation & Editorial Calendar:

• Craft compelling educational content across multiple formats—blogs, emails, video scripts, social posts, ad copy, podcasts, whitepapers, and practitioner guides—that resonates with healthcare providers.
• Create and manage comprehensive editorial calendars with strategic content planning
• Transform core content into multi-channel assets to maximize reach across social platforms.
• Ensure all content aligns with Access Medical Labs’ brand voice, emphasizing diagnostic precision, innovation, and provider empowerment in personalized medicine.

Social Media & Community Engagement Manage social media accounts (Instagram, Facebook, LinkedIn, YouTube) and content calendars to drive engagement with healthcare practitioners. Leverage social media best practices and algorithm optimization to amplify content reach and foster community interaction. Implement engagement strategies to build relationships with practitioners and position Access as a thought leader in the industry. Collaboration & Optimization Collaborate with the multimedia designer and contracted content creators to produce visually appealing, educational content. Use analytics tools (e.g., Google Analytics, HubSpot) to track and report on KPIs such as views and engagement rates, conversions, and content performance. Stay updated on trends in specialty diagnostics and healthcare, digital marketing, search, social media algorithms, and AI tools to enhance content production and campaign effectiveness. Qualifications B.S. in Marketing, Communications, Journalism or related field with 3-5 years of progressive experience in social media and digital content management, preferably in health & wellness industry. Portfolio showcasing educational content and successful social media campaigns. Strong SEO knowledge with experience optimizing content for search engines and implementing keyword strategies Proficiency in marketing automation (e.g., HubSpot), analytics platforms (e.g., Google Analytics) SEO research (SEMRush), and social media management tools. Exceptional writing, editing and proofreading skills with an ability to adapt tone for platforms and audiences. Expert knowledge in social media platforms and formats (Instagram, LinkedIn, YouTube, etc.) and best practices for content optimization. Demonstrated experience building and executing editorial calendars across multiple content channels. Proven data analysis skills with the ability to interpret metrics, identify trends, and generate actionable insights Experience using AI tools to enhance content production while maintaining quality and originality.

Job Type:

Full-time Pay:

$50,000.00 – $80,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance

Schedule:

8 hour shift Monday to Friday Application Question(s): Access Medical Labs does not provide any sponsorship. Do you now or will you in the future, require sponsorship? Ability to

Commute:

Palm Beach Gardens, FL 33410 (Required) Ability to

Relocate:

Palm Beach Gardens, FL 33410: Relocate before starting work (Required)

Work Location:

In person