Social Media & Digital Marketing Strategist Position Available In Caddo, Louisiana

Salary Not Available Social Media & Digital Marketing Strategist
Southern University at Shreveport

Location:

Shreveport, LA – 71129
Positions available: 1
Job #: jo_1877826549

Source:

Southern University at Shreveport

Posted:

4/8/2025

Web Site:

www.susla.edu

Job Type:

Full Time (30 Hours or More) Job Requirements and Properties Help for Job Requirements and Properties. Opens a new window. Job Requirements and Properties Help for Job Requirements and Properties. Opens a new window. Job Description Help for Job Description. Opens a new window. Job Description Help for Job Description. Opens a new window.

POSITION SUMMARY

The Social Media & Digital Marketing Strategist is responsible for developing, executing, and managing all aspects of social media for the University. This includes implementing strategies that align with the University’s mission to expand its visibility and enhance its reputation online. With a focus on amplification of digital content, the Social Media & Digital Marketing Strategist will also coordinate with the Media Relations Team for the planning, content implementation (digital mail merge), distribution and reporting of student achievement announcements, which is sent through email and social media.

PRIMARY RESPONSBILITIES

• Develop, execute, and manage a Strategic Social Media Plan of Action that aligns with the University’s mission to expand its visibility, enhance its reputation online and promotes enrollment through innovative use of social media platforms.
• Execute social media marketing strategies and campaigns to communicate key themes and messages for all academic and workforce programs, marketing programs, partner engagements, fundraising campaigns and community building efforts.
• Serve as lead Social Media Administrator for all designated campus social media reps (see SUSLA Social Media Best Practices)
• Manage, engage, and create content for the University’s social media platforms including, but not limited to, Facebook, Twitter, YouTube, LinkedIn, Pinterest, SnapChat, Instagram, and TikTok.
• Work with the Office of the Chancellor to create and communicate timely messages on behalf of the Chancellor for posting on all University social media sites to student, faculty, constituents, and the public as designated by the Chancellor.
• Maintains social media calendar and managers day-to-day social media posts and activities.
• Monitors trends, recommends new social media strategies, tools, sites, and applications to ensure content is relevant, timely and grows fan base while increasing engagement.
• Works collaboratively with other departments and divisions to provide strategic social media counsel to internal stakeholders (e.g., senior-level administrators, directors, managers, deans, faculty, staff, students, and alumni) to extend SUSLA’s reach and audience.
• Works closely with web team, staff, and senior leadership to ensure website functionality as it relates to social media.
• Identify and report reputational threats and inappropriate conversations by flagging negative feedback, criticism of the university and/or other emerging issues.
• Maintain social media dashboard and corresponding reporting; track metrics and analyze efficacy of campaigns in an effort to maximize reach and results.
• Monitor effective best practices for measuring the impact of social media campaigns.
• Supports all other campus and marketing initiatives as needed.
• Host on campus/virtual professional development and social media awareness workshops for faculty, staff, and students.
• Prioritize and schedule posts for shared central accounts across various departments and units.
• Advise administrative units and colleges on how to create a social media strategy in-line with the University’s standards and policies.
• Assist with the management of the Social Media Ambassadors by assigning projects to students as well as coverage for stories and events; developing, curating and filtering content; and coordinating monthly meetings and training sessions as well as working with the Digital Content Manager to organize volunteers for events and other activities utilizing the main brand social media accounts.
• Create social media campaigns and integrate social media recruitment into existing events (e.g., Commencement and Welcome Week.)
• Ensure that all social media postings meet established University standards of appearance, content, and style.

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REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related fields
• Minimum of two (2) years of progressive digital communications, online marketing, and/or social media experience
• Experience managing social media channels such as Facebook, Twitter, Instagram, SnapChat, and LinkedIn.
• Knowledge of, or experience in, SEO, pay-per-click and Google Analytics
• Ability to think critically and analytically, understanding the synergies between PR and social media and how to integrate accordingly.
• Knowledge and understanding of social media platforms and strategies to drive engagement and grow/increase presence across multiple platforms.
• Proficient in posting content and graphics on social media platforms.
• Proficient in promotional writing and content editing demonstrating attention to audience.
• Well-versed with computer applications for creating organic social media content including photo and video editing.
• Exercises sound judgement consistently; manages the University’s reputation online responsibly.
• Must be organized, self-directed, able to work in a fast-paced environment, and willing to work during non-standard business hours.
• Ability to establish and maintain effective and harmonious work relations with faculty, staff, and students and the public, and with people from culturally diverse backgrounds,
• Driver’s license
• Travel is required (events, functions, etc.

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PREFERRED QUALIFICATIONS

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