Social Media & Content Marketing Specialist Position Available In Mecklenburg, North Carolina

Social Media & Content Marketing Specialist

BUILD A BETTER CAREER WITH MSC

Serving customers and our community starts with the best people doing their best work. That is precisely what we have created at MSC Industrial Supply Co. We are a leading North American distributor of metalworking and maintenance, repair, and operations (MRO), products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries. We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates.

Requisition ID :

18473

Employment Type :

Full Time

Job Category :

Marketing

Work Location :

Davidson, NC (CSC)

BRIEF POSITION SUMMARY

The Social Media and Content Marketing Specialist manages the execution of MSC’s social media strategy to attract, engage, and retain customers while enhancing brand equity. The role blends content marketing strategy with social innovation leveraging performance insights, evolving trends, and cross-functional collaboration to deliver value across external and internal audiences. This role also serves as MSCs internal Social Media Subject Matter Expert (SME), guiding best practices across departments and championing initiatives such as HR content strategy and employee advocacy.

DUTIES AND RESPONSIBILITIES

Strategic Planning & Execution :

Develop and manage the integrated content calendar across platforms (LinkedIn, Facebook, Instagram), tailoring content and creative to platform-specific best practices and audience behaviors.
Maintain functional expertise in native platforms (Meta Business Suite, Facebook, Instagram, LinkedIn, & YouTube) to post, schedule, and monitor content in real-time.
Collaborate with internal teams and external partners to execute high-impact campaigns on Meta, LinkedIn and Reddit that support brand, marketing, and organizational priorities.
Manage and optimize paid social campaigns, including audience targeting, creative strategy, budget allocation, and performance analysis, primarily via Meta Business Suite.
Integrate key Meta campaign learnings and trends to improve performance, grow engagement, and drive traffic and conversions to MSCdirect.com.

Content Innovation & Engagement :

Support and lead social-first campaigns, including LinkedIn Employee Advocacy and internal HR initiatives, enabling broader brand amplification through team participation.
Identify new opportunities across social (short-form video, podcasts, influencer/employee partnerships, emerging tools) and test new formats for reach and relevance.
Actively engage in trend monitoring, competitor analysis, and social listening to stay ahead of content trends and digital conversations

Social-Specific Skills & Tools :

Proficient with scheduling platforms such as Meta Business Suite, Hootsuite, Later, and native publishing tools on LinkedIn and YouTube.
Skilled in campaign planning, post optimization, audience segmentation, and platform-specific content formats.
Knowledge of graphic and video editing tools (e.g., Canva, CapCut, Adobe Express) for light creative work when needed.
Familiar with AI tools (e.g., ChatGPT, CoPilot, Owly) to support workflow, ideation, and content experimentation.
Understands how to craft engaging, high-performing content and preferably maintains an active personal or professional social media presence.
Internal Enablement & SME expertise :
Coach internal teams, including Marketing, Talent Acquisition and HR, on social best practices, campaign amplification, and personal brand building.
Encourage cross-departmental collaboration to align messaging and identify key business moments suitable for social amplification.
Champion innovation while maintaining brand voice, tone, and standards across all channels and content.

Measurement & Optimization :

Track content performance, monitor KPIs, and analyze platform insights to refine strategies and surface new opportunities.
Apply social listening to gather feedback and inform future campaign development.

Additional Responsibilities :

Partner with agency teams for content publishing, community management, and creative alignment.
Represent and protect MSCs brand identity in all outbound messaging and community interactions.
Contribute to internal education and awareness around the value and application of social media within MSC.
Participate in cross-functional projects and continuously evolve tactics to meet the changing digital landscape.
Fosters the MSC Culture in the department and throughout the company to ensure fulfillment of MSCs vision and unity of purpose.
Participation in special projects and performs additional duties as required

QUALIFICATIONS

What You Need:

Bachelors degree in marketing, Business or equivalent experience is required.
Three years of business experience with a minimum of one year in a marketing function required.
Structured project / program management experience required.
Marketing experience with social media or digital marketing experience required.
Knowledge of social media, specifically Meta Business Suite, Facebook, Instagram, LinkedIn, YouTube and the digital landscape required.
Strong project management skills are required.
Excellent interpersonal and communication skills, both verbal and written, are required with an emphasis on proofreading and grammar required.
Excellent time management and organizational skills required.
Results-driven, highly motivated individual who can coordinate cross-functionally to desired results required.

Bonus Points If You Have:

Manufacturing or eComm retail experience preferred.
Experience coordinating cross-functional teams to execute go-to market sales and marketing plans that impact sales growth preferred.
Familiarity with Reddit, TikTok and short form content preferred.

Other Requirements:

A valid drivers license may be required.
Position requires up to 10% of travel
This position may require access to International Traffic in Arms Regulations Information (ITAR) and/or Controlled Unclassified Information (CUI)
Compensation starting at $72000 – $88000 depending on experience.
The salary range represented is based on similar roles in comparable industries, and the cost of labor in respective cities. Actual compensation is based on the candidate’s relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change. #LI-Hybrid
WHY MSC?
People. Collaboration. Insight. That’s how you build something that works. Built on a foundation of trust, MSC works side by side with our customers to help them drive business results. With more than one million product offerings and 80+ years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions. We care about our associates and have programs in place to help our 6,500+ team members achieve their potential.

OUR COMMITMENT TO YOU

Our associates are our top priority and investing in their well-being is one way we execute our Built to Make You Better brand promise. Alongside competitive pay, we have a comprehensive benefits program to support you and your family’s health, well-being and financial future. We offer dynamic healthcare plans, generous 401K and stock purchasing programs, tuition reimbursement opportunities, and paid time away for holidays, vacations, and illness. Visit our page for a better look at our extensive benefits: Your Future Benefits.
You will also have the opportunity to join our

Associate Inclusion Circles:

Women, Pride, Black, Generational, Veterans, HOLA, and Able. These circles are open to all associates and are designed to promote awareness, collaboration, and respect.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs/requirements known NOW NOW
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