Digital Content Strategist Position Available In Wake, North Carolina

Digital Content Strategist Please be prepared to attach resume, cover letter and document containing 3 professional references. As part of our hiring process, we’d love to see examples of your work that highlight your content strategy skills. This could include links to social media content, blog posts, campaigns, or other digital assets you’ve created or contributed to. Feel free to upload a link to your portfolio, website, or any relevant materials as other documents.
Posting Details
Job Posting Information Posting Number

PG194573SP

Internal Recruitment No
Working Title Digital Content Strategist
Anticipated Hiring Range Commensurate with experience
Work Schedule 8 AM

• 5 PM, Monday
• Friday; weekends and holidays as needed and to be expected.

Job Location Raleigh, NC
Department Athletics
About the Department The mission of the NC State University Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic, and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University. Essential Job Duties As a key member of the NC State Athletics Digital Strategy team, the Digital Content Strategist plays a vital role in shaping and evolving the department’s digital presence. This position bridges content creation and strategic planning, developing digital-first campaigns that elevate the NC State Athletics brand while supporting revenue-generating goals including ticket sales, sponsorships, and fan engagement. The strategist is responsible for developing and executing strategic social media and digital initiatives across official athletics accounts (@PackAthletics), ensuring content aligns with the department’s brand platform, strategic communications goals, and marketing objectives. This includes writing and producing engaging content that follows content strategy best practices, reinforces key messages from the department’s strategic plan, and strengthens relationships with fans and stakeholders. The ideal candidate is a creative thinker and digital expert with strong photography, video, and graphic skills. They will attend key events to capture real-time content, support live engagement, and build compelling narratives that enhance the fan experience and expand the reach of NC State Athletics. This position plays a critical role in growing our online community, engaging core audiences, and building effective content distribution channels. This position reports to the Senior Director of Digital Strategy. Other Responsibilities Other tasks and responsibilities may be assigned based on the needs of the organization and evolving priorities. Qualifications Minimum Experience/Education Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Other Required Qualifications Prior experience with Adobe Photoshop, Adobe Illustrator and Adobe InDesign or comparable software.
In-depth knowledge and understanding of social media channels and their audiences to develop targeted messages.
Effective interpersonal skills. Must be able to establish and maintain relationships with external and internal audiences.
Headline-writing and caption writing skills.
Ability to meet tight deadlines.
Must be able to handle multiple projects.
Professional understanding of platforms including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube and other emerging channels.
Strong project management and organizational skills.
Knowledge of Associated Press editorial style. Preferred Qualifications Prior experience with Adobe Premiere Pro.
Experience with social media analytics and reporting strongly preferred.
Knowledge and understanding of sports preferred.
Experience with higher education content a plus and/or B2C experience. Required License or Certification N/A Valid NC Driver’s License required No
Commercial Driver’s License Required? No
Recruitment Dates and Special Instructions Job Open Date 05/06/2025
Earliest Close Date

• (Positions will be posted until 5:00 PM ET on this date.

Positions remaining posted after this date are still accepting applications but may close at any time.) 05/13/2025
Notice to Applicants Special Instructions Please be prepared to attach resume, cover letter and document containing 3 professional references. As part of our hiring process, we’d love to see examples of your work that highlight your content strategy skills. This could include links to social media content, blog posts, campaigns, or other digital assets you’ve created or contributed to. Feel free to upload a link to your portfolio, website, or any relevant materials as other documents.
Position Details Position Number 00108655
Position Type SHRA
Position Classification Band Title Public Communication Specialist
Position Classification Band Level Journey
Position Classification Salary Range $ 35,880

• $ 96,560
  Salary Grade Equivalency GN10
  Alternate Option If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants.

Salary would be determined based on competencies, equity, budget, and market considerations. Full Time Equivalent (FTE) (1.0 = 40 hours/week) 1.00%
Appointment 12 Month Recurring
Mandatory Designation

• Adverse Weather Non Mandatory
• Adverse Weather
  Mandatory Designation
• Emergency Events Non Mandatory
• Emergency Event
  Time Limited Position No
  Time-Limited Appointment Length (if applicable) Department Id 105002
• Athletics
• Internal/External Operations
  EEO