Social Media & Paid Media Specialist Position Available In Mercer, New Jersey

Social Media & Paid Media Specialist 4.0 4.0 out of 5 stars 4 Independence Way, Princeton, NJ 08540 Role Overview We are looking for a strategic, data-driven, and certified Social Media & Paid Media Specialist to lead performance marketing initiatives that drive awareness, engagement, and conversion. The ideal candidate is a master of Google Ads, Meta Ads, and search marketing—someone who knows how to build, target, optimize, and scale campaigns across social and search ecosystems to place our brand on Page One and at the top of mind for our audiences. Core Responsibilities Develop and execute social media and paid media campaigns across Google, Meta (Facebook/Instagram), LinkedIn, YouTube, and emerging channels (TikTok, Pinterest, etc.). Strategically target audiences through segmentation, lookalike modeling, retargeting, and interest/behavior-based layers. Plan and optimize Google Ads campaigns including Search, Display, YouTube, and Performance Max. Conduct comprehensive keyword research, competitor benchmarking, and SEO/SEM audits. Manage budgets, bids, and pacing to achieve performance KPIs (CPA, ROAS, CTR, CPC). Implement conversion tracking, tag management, and pixel integrations (Google Tag Manager, Facebook Pixel, etc.). Leverage first-party and CRM data to personalize messaging and improve targeting accuracy. Drive A/B testing across creatives, landing pages, and audience segments to optimize performance. Monitor analytics dashboards and deliver actionable insights through regular performance reports. Required Qualifications 3-5+ years of experience in social media advertising and Google Ads management.

Certifications required:

Google Ads Search Certification Meta Certified Media Buying Professional (or equivalent) Google Analytics (GA4) Certification preferred Proven experience driving traffic and conversions through social and search ad platforms. Proficient in Google Ads Manager, Meta Ads Manager, Google Tag Manager, and Google Analytics 4 (GA4). Deep understanding of media buying strategy, audience targeting, and performance marketing funnels. Familiarity with SEO best practices and how SEM aligns with broader digital strategies. Ability to manage multi-channel budgets with a focus on ROI and revenue growth. Comfortable working in a fast-paced, test-and-learn environment with agility and precision.

Bonus Skills:

Experience with retail/e-commerce, SaaS, or multi-location brands. Familiarity with programmatic platforms (DV360, StackAdapt) or influencer-paid strategy.

Creative acumen:

ability to collaborate with design teams to develop compelling ad assets. Experience using marketing automation platforms (e.g., HubSpot, Klaviyo) in tandem with media campaigns. What Success Looks Like You’ve scaled paid campaigns that consistently rank on the first page of Google. You’ve reduced CPAs while increasing conversions by intelligently optimizing spend and targeting. You understand not just how to buy media—but how to influence the buyer’s journey from awareness to conversion. Why Join Us? At Savvy Marketers, we don’t just run campaigns—we craft masterpieces. If you’re a certified social media strategist ready to elevate brands and move the needle through performance marketing, we want to meet you.

Compensation:

Maximum $55,000 – Depending on Experience Plus Healthcare (PPP Insurance, Vision & Dental)

Job Types:

Full-time, Contract Pay:

$48,000.00 – $55,000.00 per year

Benefits:

Dental insurance Health insurance Life insurance Paid time off Vision insurance

Schedule:

10 hour shift 8 hour shift Monday to

Friday Work Location:

In person