Performance Marketing Specialist (Meta, Google, TikTok) Position Available In Monmouth, New Jersey

Performance Marketing Specialist (Meta, Google, TikTok) Serenium Therapy & Wellness Eatontown, NJ 07724

• Hybrid work Performance Marketing Specialist (Meta, Google, TikTok) We’re looking for a data-driven, full-funnel Performance Marketing Specialist to help scale client acquisition across Meta (Facebook/Instagram), Google Ads, and TikTok .

This role is critical in our mission to connect people in need with accessible mental health care, and you’ll have the support of a leadership team that values clarity, ownership, and execution. About the Role You’ll be responsible for: Owning and scaling ad campaigns across Meta, Google, and TikTok (Search, Display, YouTube, Reels, Stories, etc.) Building campaigns from scratch and improving existing ones Working closely with creative teams to guide ad angles, briefs, and A/B tests Monitoring performance and driving CAC down and

ROAS/LTV

CAC up Coordinating with intake, reporting, and sales teams to sync funnel logic Managing budgets in the 5

• to 6-figure range Contributing to reporting, forecasting, and insight generation

You’ll Thrive Here If You:

Have 2+ years hands-on experience running campaigns across at least two of the following: Meta, Google, TikTok Know your way around campaign setup, tracking, optimization, and scaling Love interpreting numbers and finding levers in the funnel to improve Can structure and launch A/B tests (ad copy, hooks, landing pages) Think in terms of pipeline, not just lead generation Understand how creative affects performance (and vice versa) Are comfortable speaking up in a fast-paced, highly accountable environment

Tools We Use Meta Ads Manager, Google Ads, TikTok Ads HubSpot, Typeform, AdvancedMD, Zapier Looker Studio, Google Sheets, Success Looks Like:

CAC is below $150 High-volume campaign testing system in place Creative and data work together to inform strategy Seamless collaboration with intake, content, and sales teams Location & Setup Remote (must overlap with US Eastern Time Zone hours) Full-time contractor or employee Eatontown To Apply Send us: A short note about your experience with Meta, Google, and/or TikTok ads One major campaign win (with numbers) A screenshot or Loom video walking through an ad account/strategy you’re proud of

Meta ADS Specialist We’re Hiring:

Digital Marketing & Meta Ads Strategist Location:

Hybrid (Eatontown, NJ)•

EST Hours Preferred Type:

Full-Time | Monday-Friday, 9 AM-5

PM EST Department:

Growth | Reports to: Marketing Director The Short Version If you’ve ever thought: “I could double your revenue if you’d just let me run Meta properly, fix your landing pages, and build out a real ad assembly process…” …good. We want to talk. Serenium Therapy & Wellness is looking for a performance-minded digital marketer with Meta ads as your craft , the ability to build scalable paid acquisition systems , and a strong grasp of funnel mechanics . We’re ready to scale our marketing—what we need is precision, process, and performance. You’ll work directly with the Marketing Director to rebuild our paid engine from the ground up. You’ll own ad strategy,

LTV:

CAC analysis, creative testing, and funnel optimization with the support of our internal team and external freelancers. We’re not looking for an agency. We’re looking for you. What You’ll Own Meta Ads Strategy — Structure and scale Meta (Facebook/Instagram) campaigns to optimize CAC, improve lead quality, and reduce waste. Ad Assembly Process — Build a repeatable system for launching and iterating ad creative using freelancers, contractors, or your own systems. Funnel Optimization — Collaborate across Marketing, Tech, and Customer Success to tighten every step from click to conversion. Landing Pages — Help shape or iterate landing page flows for clarity, speed, and conversion. Retargeting Strategy — Own and deploy retargeting logic that aligns with behavioral data and intent. Conversion Feedback Loops — Leverage HubSpot + internal data to track

CAC, LTV

CAC, conversion velocity, and help prioritize fixable drop-offs. Reporting — Provide weekly and monthly reports that tie paid spend to pipeline velocity and revenue. Strategic Scaling — Help unlock scaled spend by dropping CAC below $250 and opening the door to expansion across multiple locations. What Success Looks Like CAC is consistently below $250 for priority campaigns High-performing creatives are launched weekly, with a system in place for sourcing, briefing, and testing Funnels are converting faster, and internal teams are aligned on how to optimize together Landing pages are performing better and tracked across iterations Reporting is clear, reliable, and focused on business outcomes (not vanity metrics) You’re seen as a strategic partner, not a task-taker You’ll Thrive Here If You… Have hands-on Meta ads experience — you’ve personally run campaigns, not just managed agencies Can own the funnel , not just the click — you think in systems, not silos Speak the language of data,

LTV:

CAC, ROAS, and velocity Have healthcare or regulated-industry experience (preferred) Have worked with freelancers and contractors and can move fast with external teams Are process-driven , not “wait for the brief” passive Want to be a part of a mission-driven company that believes therapy should be accessible to everyone Tools & Stack Meta Ads Manager (obviously) HubSpot (for reporting & lead tracking) Google Sheets , Zapier , or anything else that connects the dots Our internal tech team is available to implement your logic and ideas—this is a high-leverage environment Compensation & Benefits Competitive salary based on experience Company contribution to medical, dental, and vision PTO & Sick Days A culture that values clarity, accountability, and emotional intelligence The opportunity to shape how growth is done in a mental health company actually built for humans About Serenium Serenium [suh-ren-ee-uhm] is a therapy and wellness brand focused on mental, emotional, and personal growth. We offer insurance-based and out-of-pocket therapy through both virtual and in-person sessions across New Jersey. We’re one of the few therapy providers in the state that accepts Medicaid and EAPs , and our mission is to make mental health care as routine and stigma-free as going to the gym. We’re growing fast—and building a team that can grow with us. If you’re performance-driven, calm under pressure, and want to build something that actually helps people, we’d love to meet you. How to Apply Submit your application here → Or email your resume, portfolio, and short intro to info@sereniumwellness.com

Google ADS Specialist We’re Hiring:

Google Ads & Funnel Optimization Specialist Location:

Hybrid (Eatontown, NJ) or Remote —

EST Hours Preferred Type:

Full-Time | Monday-Friday, 9 AM-5

PM EST Department:

Growth | Reports to: Marketing Director The Short Version If you’ve ever said to yourself: “Give me a decent budget, control of Google Ads, and some flexibility with landing pages—I’ll bring the CAC down and scale your leads tomorrow…” …you’re in the right place. Serenium Therapy & Wellness is seeking a Google Ads specialist who thrives on performance, precision, and building paid acquisition systems that don’t just get leads—but get better leads. You’ll help us get CAC under $250 and unlock expansion across New Jersey and beyond. You’ll work alongside our Marketing Director (brand + organic) and directly with the CEO (performance + data) to overhaul our Google Ads strategy and build the acquisition engine we’re missing. We don’t need an agency—we need a smart operator with strong instincts and systems thinking. What You’ll Own Google Ads Strategy

• Build and scale campaigns that drive qualified leads and reduce CAC. Landing Page Performance
• Collaborate with Tech and Customer Success to refine pages that convert—fast. Search Funnel Logic
• Own TOFU, MOFU, and BOFU segmentation across intent tiers. Keyword Optimization
• Expand and refine search term targeting, eliminating waste and capturing high-intent traffic. Retargeting Setup
• Launch and manage Google Display and YouTube retargeting to nurture drop-offs. Conversion Rate Feedback Loops
• Partner with Customer Success to refine time-to-conversion and lead quality across every funnel step. Reporting & Attribution
• Track everything from spend to ROAS to

LTV:

CAC. Use HubSpot and internal data to prove what’s working. Ad Assembly Process

• Create a workflow (with our help) to continuously produce and iterate ad copy, assets, and variations using freelancers and Upwork resources.

What Success Looks Like ✔ CAC consistently stays below $250 for our insurance-based campaigns ✔ You implement a scalable framework for launching, testing, and optimizing ad assets ✔ Our landing pages evolve and improve based on real user behavior, not just opinion ✔ You create clarity in reporting—no more guessing if spend is working ✔ You’re seen as the go-to resource for paid performance and funnel logic You’ll Thrive Here If You… Are hands-on with Google Ads and have run campaigns yourself (no agency-only resumes please) Understand lead quality vs. lead volume , and know how to optimize for

LTV:

CAC Think like a systems operator—strategy, execution, and feedback all matter Have worked with contractors/freelancers to scale production Can collaborate across brand, product, and customer success Want your work to have a meaningful, human impact—not just generate MQLs Have experience in healthcare, therapy, or regulated markets (a plus, not required) Tools & Stack Google Ads Manager (Search, Display, YouTube, Retargeting) HubSpot (reporting + lead tracking) Google Sheets, Zapier, Looker Studio if needed Internal tech support to help implement ideas and funnels Brand Director to align visuals and tone Full freedom to test, validate, and scale what works Compensation & Benefits Competitive salary based on experience Company contribution to medical, dental, and vision PTO & Sick Days A culture that values performance, clarity, and emotional intelligence The opportunity to build a growth engine inside a therapy brand that actually helps people About Serenium Serenium [suh-ren-ee-uhm] Therapy & Wellness is on a mission to make therapy as normalized and routine as going to the gym. We offer insurance-based and out-of-pocket therapy for individuals, couples, and families in New Jersey. We’re also one of the few providers that accepts Medicaid and EAPs , making high-quality mental health care accessible to more people. We operate in both virtual and in-person formats, and we’re growing rapidly. If you’re data-driven, thrive on structure, and want to help build a category-leading brand in therapy —this role is for you. How to Apply Submit your application here → Or email your resume, portfolio, and short intro to info@sereniumwellness.com

TikTok Growth & ADS Specialist We’re Hiring:

TikTok Growth & Content Strategist Location:

Hybrid (Eatontown, NJ) or Remote —

EST Hours Preferred Type:

Full-Time | Monday-Friday, 9 AM-5

PM EST Department:

Growth | Reports to: Marketing Director The Short Version If you’ve ever thought: “Let me take over your TikTok—I’ll grow the brand, lower CAC, and turn attention into appointments…” You’re who we’re looking for. Serenium Therapy & Wellness is seeking a TikTok-native content and growth strategist who knows how to build virality with purpose. You’re more than just a creator—you understand hooks, behavioral psychology, and how short-form content drives trust, clicks, and conversions. You’ll work closely with the Marketing Director (brand voice) and the CEO (growth & funnel) to build a repeatable TikTok content engine that increases brand reach and lowers CAC. We don’t just want views. We want qualified leads. If you’ve ever taken a brand from “random videos” to “real pipeline,” we need to talk. What You’ll Own TikTok Growth Strategy — Build, test, and scale short-form video campaigns designed for virality and conversion Content Scripting & Storyboarding — Write concepts that stick and match our brand voice while being algorithm-friendly Video Production & Editing — Use AI tools, freelancers, or your own skills to consistently output polished content Paid + Organic Blending — Partner with the Ads team to identify top-performing creatives and amplify them with paid Creator Ops & Sourcing — Work with our therapists and/or outside creators to produce content at scale Performance Reporting — Track key metrics (engagement, follower growth, clicks, leads) and tie content back to impact Brand Integrity — Ensure all content reflects our mission of approachable, stigma-free therapy while staying trend-aware System Building — Create a documented content pipeline that lets us produce high-quality short-form video consistently and at scale What Success Looks Like ✔ Weekly high-performing TikToks are launched with clear calls to action ✔ CAC is consistently below $250 for priority campaigns ✔ Follower growth and engagement steadily increase month over month by at least 10% ✔ At least 2-3 TikToks per month convert into trackable leads ✔ Clear collaboration between TikTok, Meta Ads, and Landing Page strategies ✔ A repeatable content system is documented, managed, and scaled ✔ You’re driving attention and conversions—not just virality You’ll Thrive Here If You… ~Are deeply native to TikTok—you know the trends, edits, and what the algorithm wants ~Have experience turning content into leads or direct sales, not just likes ~Understand how to balance authenticity with performance ~Know how to collaborate across brand, growth, and creative ~Can brief, direct, or source creators to produce at scale ~ Are equally comfortable filming, scripting, or editing ~Are mission-aligned—you believe therapy should be approachable and stigma-free Tools & Stack TikTok (obviously) CapCut, Descript, Premiere, or other video editing tools HubSpot (to tie content to leads & funnel performance) Google Drive or Notion for content pipeline management Support from internal team + freelance/creator budget Compensation & Benefits Competitive salary based on experience Company contribution to medical, dental, and vision PTO & Sick Days A culture that values creativity, performance, and emotional intelligence A front-row seat in shaping how therapy is perceived by millions About Serenium Serenium [suh-ren-ee-uhm] Therapy & Wellness is a therapy brand built for modern life. We believe therapy isn’t just for mental health diagnoses—it’s for anyone navigating life transitions, uncertainty, or personal growth. We accept insurance, Medicaid, and EAPs—and offer both in-person and virtual care across New Jersey. Our goal is to make therapy as common, approachable, and accepted as going to the gym. And if you’re here to help change the narrative—one video at a time—we’re ready for you. How to Apply Submit your TikTok handle (or work samples), resume, and a quick intro video (if you’d like) to: Info@Sereniumwellness.com OR Apply via our Careers page → https://sereniumwellness.com/careers/

Job Type:

Full-time Pay:

$80,000.00

• $120,000.

00 per year

Benefits:

Dental insurance Flexible schedule Health insurance Paid time off Professional development assistance Vision insurance

Schedule:

8 hour shift Monday to

Friday Work Location:

Hybrid remote in Eatontown, NJ 07724