Social Media Specialist Position Available In Monroe, New York

Social Media Specialist Butler/Till, Inc. Rochester, NY Job Details Full-time $44,000•$62,000 a year 1 day ago Benefits Paid parental leave Paid time off Parental leave Employee stock ownership plan Qualifications Marketing Social media management Mid-level Bachelor’s degree Advertising 2 years Marketing Strategic planning Full Job Description Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). SUMMARY The Social Media Specialist, at Butler/Till creates and executes social strategy across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of social campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Social Media Specialist should have the ability to not only create and execute social campaigns, but also feel comfortable participating in client meetings. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:

Activation :

This position plays a critical role in the day-to-day execution of paid social media campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

Day-to day management of assigned, existing social media campaigns and optimize campaigns based on performance goals, documenting changes and learnings. Setup of new campaigns on various social media platforms such as Meta, TikTok, Snapchat, LinkedIn and Reddit. Knowledge of social media platforms, best practices, and partner offerings, including measurement capabilities, and effective applications. Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts. Ability to efficiently analyze and act on data from multiple campaigns, encompassing various brands, targeting strategies, marketing funnel stages, and diverse audiences, including both B2C and B2B segments. Drive campaign performance by recommending and implementing optimizations within the buying platform to ensure all client KPIs are met or exceeded, aligning with pre-established benchmarks. Responsible for QA of social campaigns for a select set of clients with keen attention to detail.

Key Outcome:

Planning & Strategy:

This position supports the strategic planning and daily execution of both new and ongoing campaigns, ensuring impactful results and alignment with overall business goals.

Key Responsibilities:

Develop paid social strategies and tactical plans for new and existing clients. Seeks opportunities to contribute to thought leadership materials. Research new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities. Collaborate with Senior Specialists and cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks. Supports the Channel Manager and Sr. Specialist in developing new partnerships and/or social strategies for new and existing clients.

Key Outcome:

Communication and Collaboration:

This position supports a collaborative, communicative work culture, fostering seamless coordination within the Paid Social team and across all agency functions to drive unified success.

Key Responsibilities:

Works closely with peers to ensure campaign management tasks are completed and executional best practices are followed. Plays a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry.

Key Outcome:

Measurement and Reporting:

Channel Specialists can turn raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.

Key Responsibilities:

Analyze, review, and report on effectiveness of campaigns to maximize results. Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance. Assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement. Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

QUALIFICATIONS REQUIRED QUALIFICATIONS

•o

EDUCATION

•Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience o

EXPERIENCE

•2+ years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments. o Proactive and curious attitude. Strong problem-solving skills. o Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

PREFERRED QUALIFICATIONS

•o Experience working in pharma marketing or in a highly regulated industry. o Experience working in an agency environment

CORE COMPETENCIES CUSTOMER FOCUS/CLIENT INTIMACY

Seeking to understand client business challenges/needs and delivering continuous value to our clients.

COLLABORATIVE

Working with teams and across the organization with ease.

OWNER AGILITY

Able to continuously learn and quickly adapt to changing circumstances.

RESULTS DRIVEN

Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.

DISCIPLINED

Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

PROACTIVITY

Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000•$62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.