Social Media Specialist Position Available In Crawford, Pennsylvania

Social Media Specialist Blue Canopy Marketing Meadville, PA 16335 • Hybrid work Position Overview We are seeking a versatile and results-driven Digital Marketing Specialist to lead social media, reputation management, and digital profile optimization for our clients. This role blends strategy and execution, meaning you’ll develop ideas and implement them, ensuring consistency and performance across digital channels. The ideal candidate has a strong understanding of social media marketing, digital branding, and client communication, with experience in profile optimization, content creation, and engagement strategies. You will be responsible for managing social media programs, Google Business Profiles, BirdEye reputation management, and occasional blog content while working closely with our Project Managers and internal marketing team. This position is preferred in-office (Meadville, PA) , with hybrid work options available. Remote work is not available, and applicants must be PA residents. Key Responsiblities Social Media & Digital Presence Management (Primary Role) Set up, optimize, and maintain social media profiles for clients (Meta, LinkedIn, etc.). Manage ongoing social media posting programs, creating engaging content and maintaining brand voice. Create custom graphics for posts using Canva. Perform Google Business Profile optimization and updates for clients. Monitor and adjust social media performance, making data-driven improvements. Reputation Management & Client Engagement (Primary Role) Manage BirdEye reputation management services, assisting clients in maintaining strong online reviews Respond to social media engagement (comments, messages, reviews) where needed. Provide strategic recommendations to improve brand reputation and visibility. Maintain direct client communication regarding their digital marketing efforts. Advertising & Growth Initiatives (Secondary Role) Assist in setting up and managing social media ads (Meta, LinkedIn, etc.). Provide basic SEO optimization for digital profiles and content. Support the growth of social media and reputation management services. Required Skills & Experience 2+ years of experience in digital marketing, social media management, or a related role. Strong social media marketing expertise (Meta Business Suite, LinkedIn, Google Business Profiles). Proficiency in Canva for content creation. Experience in client-facing communication and account management. Basic understanding of SEO principles (for optimizing profiles and digital content). Ability to analyze social media metrics and engagement trends. Strong writing and content development skills. Preferred Skills (Bonus, but Not Required) Experience with BirdEye or similar reputation management tools. Familiarity with Meta Ads, LinkedIn Ads, Google Ads (for future ad service expansion). Knowledge of Monday.com, ScribeHow, or similar project management/documentation tools. Basic understanding of WordPress for blogging/content updates. Experience with Flaticon, GettyImages, or other digital asset tools. Soft Skills & Work EthicWe value more than just technical expertise—we seek candidates who are: Detail-Oriented – Ensures every profile, post, and campaign is polished and professional. Creative & Strategic – Can think big-picture while executing day-to-day tasks. Highly Motivated & Proactive – Takes ownership of projects and follows through. Strong Communicators – Can clearly convey ideas and collaborate with clients and team members. Analytical & Data-Driven – Uses insights to refine strategies and improve results. Team Players – Works well with Project Managers, designers, and other marketing professionals. Organized & Deadline-Focused – Can manage multiple clients and projects at once.

Work Environment & Growth Opportunities Location:

Preferred in-office (Meadville, PA), but hybrid/remote is available for PA residents only.

Collaboration:

Work closely with Project Managers and digital marketing teams.

Training & Growth:

This role has opportunities for growth as we expand our social media, reputation management, and digital ad services.

Long-Term Role:

We are seeking a dedicated team member for a long-term position. Why Join Us? Lead and grow social media and reputation management initiatives. Be part of a structured, collaborative, and creative team. Gain hands-on experience in digital marketing, branding, and advertising. Competitive compensation and opportunities for career growth.

Job Type:

Full-time Pay:

From $29.00 per hour Expected hours: 40 per week

Benefits:

401(k) Dental insurance Health insurance Life insurance Paid time off Professional development assistance Vision insurance

Schedule:

8 hour shift Monday to

Friday Experience:

Social media marketing: 2 years (Required)

Language:

English (Required) Ability to

Commute:

Meadville, PA 16335 (Required)

Work Location:

In person