Social Media Marketing Specialist Position Available In Greenville, South Carolina
Tallo's Job Summary: The Social Media Marketing Specialist position at Bob Jones University in Greenville, SC entails developing and coordinating social media plans, creating engaging content, managing social media accounts, analyzing analytics, and enhancing brand image. Candidates should have strong organizational skills, marketing background, and 1-2 years of related experience. A Bachelor's degree is required.
Job Description
Social Media Marketing Specialist
Job Category:
ENROLLMENT
Requisition Number:
SOCIA003587
Posting Details
Posted:
April 18, 2025
Full-Time
On-site South Carolina
Greenville, SC 296140001, USA Job Details
Description
POSITION SUMMARY
Further the objectives of the University by developing and coordinating social media plans for a variety of BJU constituencies
PRINCIPAL DUTIES AND RESPONSIBILITIES
Plan and execute all content for the Bob Jones University flagship social media accounts
Coordinate with other department on campus to source content for social media Coordinate with writing, design, photo and video teams to prepare visually appealing, compelling posts that contribute to ongoing goals of the marketing team and other departments
Consistently review social media analytics, then develop and implement improvements to increase effectiveness
Provide communication on BJU social media accounts that aligns with university messaging guidelines
Engage with BJU’s audience by responding to messages and comments in a timely manner Further and reinforce the brand image of BJU through interactions in social media
Manage all live stream events that the university hosts throughout the semester Develop, implement and maintain a social media training program to educate departments on the value of these communication channels
Educate other departments on the value of social media as a communication channel
Monitor social media trends and adapt them to BJU’s audience when applicable
Work with campus departments to identify contributions that will expand or enhance BJU’s presence in social media
Oversee and manage student content creators Execute projects as requested by marketing and enrollment leadership
Manage website communications by responding to all emails that come in through the website
Prepare and execute social paid advertising
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
Strong organizational skills
Background in marketing and communication
Good written, oral and verbal communication skills
Ability to work well with others
Uses and understands brand social media
Marketing background preferred Qualifications
Education
Required Bachelors or better. Experience
Required
1-2 years:
Related Experience Equal Opportunity Employer
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