E-Commerce Account Executive Position Available In Miami-Dade, Florida
Tallo's Job Summary: The E-Commerce Account Executive in Miami, FL will research markets, analyze competitors, and develop marketing campaigns. They will strategize e-commerce growth, oversee platform operations, and drive SEO/SEM strategies. This role requires a Bachelor's degree in Marketing or related field, 12 months of experience, and fluency in Spanish. Colombina is hiring for this full-time position.
Job Description
E-Commerce Account Executive •(Miami, FL) – Full Time•Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of products and plan marketing and advertising campaign. Gather information on competitors, prices, sales, and methods of marketing and distribution. Employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Shape and execute a comprehensive e-commerce strategy to enhance business growth across digital channels. Identify and capitalize on emerging trends in digital commerce to keep Colombina at the forefront of the industry. Provide oversight of daily e-commerce platform operations from a marketing perspective, ensuring seamless functionality, optimal user experience, and timely issue resolution. Utilize knowledge of both Hispanic and American consumers to guide marketing strategies and product development, ensuring Colombina’s products resonate with each audience segment. Ensure optimized, cohesive digital brand representation across all platforms to appeal to both the Hispanic community and the mainstream market. Develop advanced SEO/SEM strategies to increase visibility, drive traffic, and maximize conversion rates. Collaborate with Colombian marketing teams to create innovative promotional campaigns that resonate with both the Hispanic community and wider consumer base. Partner with Colombina’s marketing and product development teams to adapt products for the US market and identify opportunities for new product development.
Position Requirements:
Bachelors degree in Marketing, or Advertising or related, plus 12 months of experience in job offered or as Marketing Specialist, Marketing Manager or related. Must be fluent in Spanish language (read/write/speak).
