SENIOR ACCOUNT EXECUTIVE – TRUIST CHAMPIONSHIP Position Available In Mecklenburg, North Carolina

Senior Account Executive – Truist Championship

PGA TOUR

– Manager
Charlotte • NC

Sponsorship Sales & Activation:

Sales
0
2
days ago In order to be considered for this role, after clicking “Apply Now” above and being redirected, you must fully complete the application process on the follow-up screen. The Best Players Need the Best People. The Senior Account Executive is responsible for designing and implementing an effective sales strategy to identify new business opportunities and grow existing client relationships at

PGA TOUR

Operated Events. The position is responsible for meeting and exceeding individual sales goals, by generating revenue through hospitality package and sponsorship sales locally, regionally, nationally, and abroad.

QUALIFICATIONS

Four to five years of commissioned sales and event management experience, ideally in sports, event management, media or hospitality required
Golf tournament sales experience is a plus
Bachelor’s degree in Marketing, Business or related area required
Thorough sales knowledge which includes prospecting, pre-qualifying, questioning, presentation, overcoming objections, conveying value proposition, listening, negotiating and closing sales
Confident, pro-active, and enthusiastic style that assimilates well within a team
Must be proficient with Microsoft Office software packages to include Word, Excel, PowerPoint
Salesforce CRM experience is a plus
Able to safely operate a utility vehicle such as, but not limited to, golf carts, utility carts, and shuttle carts

RESPONSIBILITIES/DUTIES

Achieve or exceed annual event revenue budget which includes renewal and upsell of existing partners and new business relationships
Develop and implement strategies to drive sales. This may include the research, review and maintenance of ongoing competitive market analysis including financial and demographic factors
Lead local relationships with select

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Official Marketing Partners, to include developing proposals through execution phases
Prospect, generate leads, develop relationships, understand customer needs, present solutions, negotiate, and close new business
Develop and execute annual hospitality and sponsorship sales plan – including, but not limited to, execution of evergreen partner communication plan and related sales and service tactics
Leverage existing individual network, tournament host committees, club members, title/event/club vendors, community service groups, current clients, and other lead generators
Develop a robust pipeline with probability of closing to ensure volume necessary to attain individual and tournament revenue goals
Utilize CRM tools to track, measure, and analyze sales activity
Employ sales protocol that encompasses multi-year and multi-tournament strategies
Work collaboratively with client services, operations, finance and ticketing department to ensure fulfillment
Utilize CRM tools to track, measure, and analyze sales activity
Employ sales protocol that encompasses multi-year and multi-tournament strategies
Work collaboratively with client services, operations, finance and ticketing department to ensure fulfillment
Create annual revenue budget, complete quarterly forecasting and contribute to long-term revenue and net operating gain goals
Develop and execute a professional sales presentation which conveys the unique selling proposition and is customized with benefits to meet target audience goals
Work closely with

PGA TOUR

Events Sales leadership on sales protocol and processes
Provide weekly evaluation of progress against set annual goals; reporting may include call report, prospect list and other sales related information
Special Projects or other duties as assigned