Business Activation Manager – Great Lakes Position Available In DeKalb, Georgia

Location:

REMOTE Salary:

$95,000.00 USD Annually – $110,000.00

USD Annually Description:

Our client, top global consumer products company in their industry, is currently seeking a Business Activation Manager – Great Lakes. Based remotely in OH, MI, WV, or IN. Very generous bonus and benefits on top of base salary as well as company car program! They are seeking a motivated individual to lead and guide the company’s initiatives in marketing, merchandising, training, and in-store experience (Retail Edge) to drive positive changes and foster business growth. As the key driver of their Retail Edge program, you will be responsible for developing and executing a strategic plan to enhance the Retailers effectiveness at driving and converting traffic. Additionally, you will provide mentorship and collaborative support to sales representatives in the field, while working closely with the assigned Regional Sales Director (RSD) and Field Sales Manager (FSM). This is a remote position that can be based in any location within the region.

Responsibilities:

Facilitate internal Retail Edge trainings with the objective of elevating the Regional Sales team proficiency in a measurable way. Collaborate with Region Leadership (RSD and FSM) to establish measurable Retail Edge competency goals for the Regional Sales team. Evaluate the Retail Edge proficiency of each Account Manager and develop a strategic plan to enhance their confidence and utilization of Retail Edge. Conduct virtual trainings, facilitate small group sessions and division meetings, as well as one-on-one coaching to guide Account Managers on essential Retail Edge best practices and performance objectives. Support regional reps in strategic planning by preparing for upcoming retail meetings. Participate actively in Regional staff calls and Regional leadership calls. Monitor and assess the Regional team’s expertise in Retail Edge, tracking and measuring their capabilities on a year-over-year basis. Provide feedback to Field Sales Manager (FSM), Regional Sales Director (RSD), and Manager of Business Activation on Account Manager performance in Retail Edge deployment. Conduct end-of-year Retail Edge reviews, highlighting Account Managers’ accomplishments, for FSM, RSD, and Manager of Business Activation. Collaborate with Retail Edge solution owners to customize content that aligns with Regional needs and priorities. Drive business growth and create positive impact externally by supporting reps in field to help them influence at retail Demonstrate strong thought leadership in developing advertising strategies and creative campaigns that effectively promote the brands and enhance Retailers brand recognition. Utilize shopper, customer, and category insights to develop comprehensive marketing, merchandising, training, and in-store plans for assigned Retailers on an annual basis. Travel approximately 15 days per quarter many of which will be overnights for Retailer-facing meetings, where you will collaborate with customers to create plans, present insights, and effectively communicate and sell-in solutions. Monitor and measure account-level results, capturing best practices based on key performance indicators (KPIs) defined by Regional leadership. Analyze sales history, providing insights and identifying factors contributing to variances between sales and forecast, in order to support key projects. Serve as the voice of the field and retailers, contributing to the development of content for the Retail Edge program. Collaborate closely with brand management, consumer marketing, and sales teams to ensure alignment of brand objectives. Utilize cross-functional expertise and establish strong relationships with Retail Edge vendors to drive successful outcomes at the Regional level.

Requirements:

Bachelor’s Degree 3+ years of sales or marketing experience Strong foundational level of marketing understanding, knowledge, and capability Strategic and executional expertise Strong group facilitation skillsets Dynamic Public speaker Excellent verbal communications skills Proven success at managing account relationship Executive presence Strong business acumen Organized and results-oriented Join this very top team, culture, portfolio and global company career path (many employees on board for 10-25+ years)!

Please send qualified resume to:

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Contact:

lwertman@judge.com This job and many more are available through The Judge Group. Find us on the web at www.judge.com