Vice President, Client Engagement Position Available In Wake, North Carolina

Vice President, Client Engagement
Raleigh, NC
As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients

JOB SCOPE & PURPOSE

A day in the

Life:

The Vice President (VP) of Client Engagement assumes ultimate responsibility for management of all aspects of a client’s business within Targetbase, in order to deliver projected revenue and profitability in a manner that generates a high degree of client satisfaction. On a given day, a Vice President of Client Engagement will spend time: Leading efforts to expand existing client business; generating new strategies, opportunities, and networks for agency growth
Developing and maintaining a thorough understanding of Targetbase’s offering across communications, analytics, and technology solutions Developing strong understanding of clients business, brands, customers, and competitive environments to contribute to the development of the most effective business solutions, communications, and creative strategies that deliver against their business objectives.
Proactively offer new ideas to established clients, complementing and expanding the current scope
Driving organic growth by seeking opportunities to extend Targetbase’s role across the entire product portfolio, with a strong focus on communications penetration within existing client bases
Identifying and pursuing new project and revenue opportunities within the Omnicom/OPMG network and sister agencies
Leading pitches for new business, new clients, and expansion efforts
Working with Finance to ensure financial contracts and service level agreements fairly represent the agency and client
Attending and fully participating in client briefs, client presentations, and client research as needed
Developing periodic, regular client satisfaction surveys to ensure a formalized exchange of feedback on assigned client accounts and taking appropriate steps to create a high degree of client satisfaction
Building senior-level relationships with clients and being viewed as an indispensable member of the overall project team
Contributing to building a positive agency culture while building positive working relationships with other competencies and clients; building relationships with each of the competency leads and teams that will assist in the achievement of successful projects
Organizing opportunities for other Targetbase employees to learn about the activity on respective businesses, focusing on successes and failures

EXPERIENCE & EDUCATION

Minimum of 15 years of experience in a client service role within consulting, martech or digital marketing agency
Experience in leading data-driven campaign strategy and providing senior counsel to clients
Prior success in complex/highly regulated client accounts highly preferred (ex: pharma/high-science, financial services, automotive) Mix of Direct to Consumer (DTC) and B2B experience preferred Successful track record of organic growth
Experience pitching and winning new business
Able to design and deliver presentations within the client’s brand and at higher levels of the client organization
Strengths in developing user/target personas and applying customer journey strategies to enterprise-level client business
Innate curiosity, bias for collaboration, and strong leadership abilities Proficient in Microsoft Office including PowerPoint and Excel
Bachelor’s Degree (or higher) in Business, Marketing, Communications, or Advertising preferred

KNOWLEDGE & ABILITY

Business Leadership Strong understanding of data-driven consumer journey/marketing, with the ability to integrate various products effectively
Highly developed interpersonal and communication skills, including effective and active listening skills
Demonstrated strategic thinking and prior track record of successfully leading dynamic accounts/business Solid understanding of business and current marketplace; demonstrated fiscal management skills
Strong track record of organic business growth as well as pitching and winning new business
Superior organizational and time management skills with strong attention to detail
Able to build strong, long-lasting relationships
Strong negotiating skills
Adept at thinking on his/her feet
Strong problem-solving skills
Team Oversight A master facilitator of resources; able to draw upon the right resources at the right time, in order to achieve mandates
Demonstrates high EQ; skilled at navigating organizational dynamics with empathy and leveraging strong interpersonal acumen
Able to inspire, motivate and drive cross functional team members Solid understanding of agency and creative process and integrated disciplines
Able to maintain composure in high-stress situations and navigate challenges while preserving the relationship
Other things to know:
We work a hybrid schedule Overtime as necessary
Travel as necessary
Candidates must local to the Raleigh-Durham area and willing to be onsite in our Raleigh office M/W/F weekly.
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
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