Account Director, Earned Media Strategy New Position Available In New York, New York

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Company:
Dna Agency
Salary:
$125000
JobFull-timeOnsite

Job Description

Account Director, Earned Media Strategy New dna

  • 3.6 New York, NY Job Details $115,000
  • $135,000 a year 13 hours ago Benefits Disability insurance Health insurance Dental insurance Tuition reimbursement Family leave Vision insurance 401(k) matching Qualifications 7 years Bachelor of Science Bachelor’s degree Communications Public relations Senior level Full Job Description We Are Seeking We are seeking an Account Director to join our Media Relations team within our Health Practice .

We are looking for someone who knows the media landscape, has a unique experience telling stories, and strong ability to counsel clients on and execute integrated media relations strategy. As a Director, you will be responsible for managing client, media and inter-agency relationships, playing a critical role in determining the future and long-term success of our Health practice. You will be responsible for all aspects of a client relationship and account team as it relates to earned media . You will supervise major pieces of business and team members. Other responsibilities include recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets. You are also engaged with business development, strategic program planning, and the development of creative concepts. Ideally, you will have consumer health experience and a proven track record of managing branded and unbranded consumer campaigns with media and third party partnerships. The following is a general outline of primary responsibilities. What You Will Be Doing Serves as key integrated team member and day-to-day client contact in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts Develop a strong understanding of the client’s business and target audiences, and work collaboratively with strategists and creative team members to deliver solutions that meet program objectives. Foster growth and team talent as a leading member of the New York health media team, including management of mid to junior health media team members. Have positive relationships with health, business and consumer reporters, understand industry issues that directly and indirectly affect clients and the media landscape, and analyze and distill meaningful insights from media coverage. Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage. Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences. Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels. Support creative ideation on a consistent basis. Participation in office-wide initiatives, seminars, and meetings to further professional learning and development. Actively participate in agency development and assist with new business. Competencies Business Acumen

  • align talent strategies to drive business goals Client Service
  • client focus and ability to build trust and rapport across all levels Proactivity
  • exhibit relentless pursuit for new and innovative talent strategies Collaboration
  • build strong relationships at all levels across the organization Critical Thinking
  • ask probing questions; anticipate and address critical talent gaps and needs Conflict Resolution
  • possess sound judgment and savvy in navigating and resolving complex talent and organizational issues Qualifications At least 7 years’ healthcare public relations/communications experience, including the majority of that experience working with the media BA or BS in Communications or in a related field The Weber Shandwick Collective recognizes that your health and wellbeing are a priority.

This is why we offer a full suite of benefits including: Medical Dental Vision 401k (with employer match) Tuition Reimbursement Juice Money

  • $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul MyDays
  • Flexible holiday schedules Short-Term Disability Paid Employee Family Leave Family Building Benefit Salary range: $115,000.00
  • $135,000.

00 Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. #LI-JR2 We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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