Digital Account Manager Position Available In Suffolk, New York
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Job Description
Digital Account Manager
The Role The Digital Account Manager is responsible for the strategic direction and analysis of digital campaigns and activities. Duties include managing and maintaining client relationships, developing new strategies for client campaigns, and overseeing the quality and performance of marketing campaigns. Digital tactics include SEO, PPC, display, paid social and content creation. Primary Responsibilities
Assist in managing client relationships, which includes educating clients on digital concepts, best practices and trends, and helping to set expectations.
Oversee quality of deliverables and timeline for digital campaigns.
Ensure proper tracking is in place for digital campaigns.
Manage vendor relationships, which includes overseeing performance and understanding their specific role in client businesses.
Analyze weekly campaign results, anticipate client questioning, and deliver client status reports.
Screen new opportunities for clients both internally and
Perform digital audits for new business opportunities.
Partner with cross-functional account teams including creative, planning, development and media to see campaigns through to completion.
Manage and update monthly client digital media budget.
Support the agency with other duties as needed.
The Ideal Candidate Will Possess The Following Skills:
Bachelor’s degree or equivalent in Advertising, Marketing or Journalism.
2+ years of experience in Digital Account Management.
Proven work experience as a Digital Account Manager.
Hands-on experience with SEO/SEM and CRM software.
Experience in implementing and optimizing Google AdWords campaigns.
In-depth knowledge of search engine optimization best-practices.
Experience with Google Analytics.
Experience with paid social campaigns (Facebook and Instagram).
Experience in digital media planning and buying.
Excellent presentation skills and being comfortable speaking in client/project meetings.
In-depth understanding of online marketing tools and social media platforms.
Experience with customer service and account management.
Excellent verbal and written communication skills.
Strong analytical skills.