Marketing Coordinator Position Available In Broward, Florida

Marketing Coordinator 3.0 3.0 out of 5 stars 5755 Powerline Road, Fort Lauderdale, FL 33309

Marketing Coordinator COMPANY:

Team Horner Group (StoneHardscapes, BackyardXpo, and TileXpressions)

REPORTS TO

Marketing Director FLSA:

Exempt HOURS:

Full-time Position Summary We are seeking an engaged, enthusiastic and highly responsible Marketing Coordinator dedicated specifically to our StoneHardscapes, BackyardXpo and TileXpressions brands. Our ideal candidate has a solid understanding of marketing techniques, excellent communication, time management skills, and proven success in executing great marketing strategies.

Key Responsibilities:

Internal Marketing & Advertising

• Meet with

SHS/BXPO/TX

Product Managers to discuss marketing campaigns

• Strategically create campaigns and offerings to best position the brands
• Track results
• Determine best strategy to accomplish goals; using all different marketing disciplines including but not limited to: promotions, posters, flyers, TV monitors in branches, mailers, e-blasts, social media, SMS, coupons, promo items/giveaways, etc.
• Work with Product Managers to develop annual/bi-annual product catalogs for SHS, TX and Outdoor Kitchens
• Create advertisements for industry publications/consider new advertising opportunities
• Proof, edit and approve ALL marketing projects that mention

SHS/BXPO/TX

on them, including HX projects and Dealer projects

• Create sales flyers/coupons for sales team for specials/shows/counter days
• Cross market other proprietary brands whenever appropriate
• Create video concepts for promotional videos to create company/brand awareness and work with Media Team to produce
• Get proof approval from all necessary parties involved
• Close all projects including billing New Product Roll Out and Product Promotions
• Meet with VP/Product Managers to discuss any new products being introduced
• Research products to gain as much detailed info about product as possible to create marketing material
• Use detailed product/service information to create marketing strategy highlighting key facts and information about products for promotion, including sales sheets, promotional material, e-blasts, social media and SMS marketing
• Get any promotion material approved by necessary management
• Distribute promotional material to branches and/or sales executives
• Schedule and coordinate counter days to promote new products to customers
• Create billing invoice/pay invoices, close projects Web Content (StoneHardscapes, BackyardXpo and TileXpressions Websites)
• Continuously look to update and improve websites
• Communicate changes to web team
• Keep Google locations and contact information up to date Social Media
• Manage all 3 brands’ social media accounts, including, but not limited to, Facebook, Instagram, LinkedIn, YouTube and TikTok
• Create editorial calendars and syndication schedules to coordinate with new product releases, promotions, sales, events, etc.
• Create persuasive content that strikes a chord with the intended audience, builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brands
• Work with designers and media team to build graphical content that will generate audience interaction, conversation, and engagements for our brands across our digital channels
• Publish and share new content (including original text, images, video) per editorial calendars
• Ensure posts are scheduled at optimal days and times on specific channels
• Answer comments/questions customers or connections may ask in a timely fashion
• referring to the website, Customer Service and salespeople to answer these questions
• Respond to reviews on Google and other platforms Tradeshow Management
• Help to create new tradeshow displays as needed
• Formulate booth layout and product placement with Product Manager
• Manage all facets of tradeshow from start to finish
• reserve booths, order all amenities needed, attendees, hotel, meeting rooms, apparel, promo items, track expenses, etc.
• Coordinate shipping/logistics for all shows
• work with ACAP Product Manager to consolidate shipments for common shows
• Work tradeshows as needed
• physically setup and breakdown, schedule staff to work, meet with current/potential dealers
• Distribute leads collected at tradeshows to appropriate salespeople Miscellaneous
• Attend and participate in Marketing Department Meeting
• Attend and participate in Team Meeting
• Answer phones and transfer calls to appropriate party
• Collect marketing packages from receiving
• Assist others in the office with any requests outside of my job description for the betterment of the team
• Source resources that will benefit the marketing team
• Assist with all company events as part of the Marketing Team
• Stay abreast of what’s going on company-wide

Other Requirements:

• Positive, enthusiastic and flexible attitude
• Team-player mentality
• Proficient in Microsoft Office, especially Word, Excel, PowerPoint and Outlook
• Knowledge in Adobe programs, especially Photoshop, Illustrator and InDesign, is a plus
• Strong communication and organizational skills
• Bachelor’s Degree in Marketing or any related field is desired
• 2-3 years of previous marketing experience is required Compensation & Benefits
• Participation in the Team Horner Employee Stock Ownership Plan
• Tuition reimbursement
• Ongoing industry training
• Yearly performance and long service awards and events
• Paid time off: Holiday, Vacation and Personal
• Health, dental and vision insurance offered
• Short/Long term disability insurance offered
• 401K and Roth offered
• Extensive wellness program including one-to-one coaching, healthy living seminars, exercise facilities and classes, stand-up desks and many other great incentives
• Positive and friendly work environment
• Merchandise discounts …and so much more!

Job Type:

Full-time Pay:

$60,000.00

• $75,000.

00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Paid time off Vision insurance

Schedule:

8 hour shift Monday to Friday No weekends Application Question(s): What is your desired annual payrate? Do you have experience with adobe photoshop? Do you have experience with adobe Indesign? do you have experience with adobe illustrator? Ability to

Commute:

Fort Lauderdale, FL 33309 (Required) Ability to

Relocate:

Fort Lauderdale, FL 33309: Relocate before starting work (Preferred)

Work Location:

In person