Digital Marketing Coordinator Position Available In Fulton, Georgia

Digital Marketing Coordinator Latin American Association Atlanta, GA Job Details Full-time $40,200 – $43,200 a year 1 day ago Benefits Health insurance Dental insurance Paid time off Language training provided Vision insurance Flexible schedule Qualifications Microsoft PowerPoint Bilingual Microsoft Word Public Relations Spanish Microsoft Excel Marketing Social media management English Social media platforms Presentation skills Bachelor’s degree Digital marketing Attention to detail Organizational skills Constant Contact Marketing Entry level Full Job Description The Latin American Association (LAA) is looking for a full-time position to assist with the marketing and communications efforts for the organization. This position is ideal for Bilingual/Bicultural individuals with a background in digital marketing, paid media, and communications. Digital Marketing Coordinator The Marketing Department at the Latin American Association provides marketing and communications support to all the organizations departments. This includes their programs, events, community outreach activities, fundraising campaigns, and activations. The goal of the marketing department is to properly tell the story of the organization by highlighting our work, services, and impact on the community. We are currently seeking a Digital Marketing Coordinator that will directly report to the Marketing Manager and will be responsible for the development and execution of the content strategy. This position focuses on engaging the community through timely, relevant, and compelling social and digital content to raise awareness of LAA’s programs and services, while supporting the fulfillment of program-related marketing deliverables and grant requirements. High proficiency in Spanish required.

Duties and responsibilities:

Work with Program Managers to fulfill their departments marketing needs Work with Marketing Manager to develop and execute social media content calendar on a monthly basis. This requires writing captions, graphic copywriting and execution of scheduling posts Develop and schedule bilingual email campaigns (e.g., Constant Contact) to promote LAA programs, events, and client services in alignment with campaign goals and grant requirements Support multimedia content creation, including event photography and short-form video, especially during community events and to promote programs Serve as the lead marketing liaison for the Economic Empowerment team, understanding their goals and translating them into effective marketing campaigns Work alongside data analyst to increase the registered user database for client focused programs Work with contracted agencies to develop graphics and content needed for social media on a timely matter Identify internal stories, events, and successes that help elevate the LAA brand and community impact Monitor and evaluate social analytics per department and program to improve performance Work alongside the Marketing Manager and Program Managers during brainstorm meetings to create messaging and content copy Work alongside Marketing Manager to ideate blog posts and write blog posts Ideal candidate: Fluency in both English and Spanish

REQUIRED

Bachelor’s degree in Marketing, Communications or Public Relations Six months to one-year experience is preferred but not required Experience and knowledge of all social media platforms Good written, oral presentation and interpersonal skills both in English and Spanish Strong organizational skills and attention to details Ability to work with people of diverse backgrounds High level of proficiency in Microsoft Word, Excel and Power Point This job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform other related duties as may be required by their supervisor. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. About Latin American Association The Latin American Association works to lower the barriers to economic mobility and prosperity that Latino immigrants face as they adapt and integrate to life in the United States. Out of service centers in Atlanta, Gwinnett County and northwest Georgia, the LAA brings to life the American dream by providing the resources, support and sense of community that Georgia’s Latino families need to thrive. From stabilizing families in times of crisis to adjusting immigration status, from offering adult English classes to placing job seekers with employers, from guiding youth on a path to success to elevating women entrepreneurs, the LAA’s trusted bilingual staff works diligently to ensure Latino immigrants have a shot at social and economic equity. No other organization in Georgia serving Latinos has the geographic reach, breadth of services, expertise and longevity that the LAA has. Founded in 1972, the work of the LAA improves the lives of 40,000 individuals every year.

Job Type:

Full-time Pay:

$40,200.00 – $43,200.00 per year

Benefits:

Dental insurance Flexible schedule Health insurance Paid time off Vision insurance

Schedule:

8 hour shift Monday to

Friday Work Location:

Hybrid remote in Atlanta, GA 30324