Marketing Coordinator Position Available In Strafford, New Hampshire

Marketing Coordinator Nware Technologies 6 Old Rochester Road, Dover, NH 03820 Overview We are seeking a highly motivated and results-driven Lead Generation Specialist to join our growing team. This critical role will be responsible for developing and executing strategies to generate qualified leads for our sales team. The ideal candidate is a data-driven individual with a proven track record of exceeding lead generation targets and a passion for digital marketing, innovation and technology.

Responsibilities:

Prospect List Management:

Build and maintain targeted prospect lists within the manufacturing and distribution sectors using relevant tools and data sources. Ensure data accuracy and integrity within the CRM system. Segment lists based on geography, industry, verticals, and other relevant criteria. Channel Partner Marketing Maintain an updated list of Channel Partners and relevant contacts including the information required to segment the list for targeted campaigns (product offering, territory, language…)

Outbound Lead Generation:

Execute lead generation campaigns across digital platforms including cold emailing platforms and social media platforms. Manage marketing automation workflows and lead nurturing programs Execute account-based marketing (ABM) initiatives for key target segments Coordinate lead handoff to sales development representatives Track and report on lead generation performance metrics Inbound Lead Generation & Website Management Conduct website maintenance and updates as needed Execute SEO strategies to improve our ranking on search engine and AI applications Analyze website traffic and user behavior to maximize conversion rates

Innovative & Strategy:

Stay up-to-date with industry trends and best practices to refine lead generation strategies continually Identify automation opportunities within list building and lead generation process •

Job Type:

Full-time Pay:

$40,000.00 – $70,000.00 per year

Benefits:

401(k) Flexible schedule Health insurance Paid time off

Schedule:

8 hour shift Day shift Monday to Friday Ability to commute/relocate: Dover, NH 03820: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Experience in email marketing (Mailchimp, Constant contact) and/or cold email lead generation Experience with tools like: Make, Browse.ai, clay, Zapier… Knowledge of the manufacturing and distribution SMB market. Experience with a CRM (Hubspot, Saleforce, Creatio…)

Work Location:

In person