Program Coordinator Web/Marketing Position Available In Middlesex, New Jersey

Position Summary:

Rutgers, The State University of New Jersey is seeking a Program Coordinator – Web/Marketing for the School of Nursing. The Digital Specialist for Web Development & Salesforce Marketing Cloud will play a key role in supporting the digital marketing and communication efforts for the Rutgers School of Nursing. This position is responsible for the development, maintenance, and enhancement of digital assets with a primary focus on website development, Salesforce Marketing Cloud, and digital user experience. This role is best suited for a collaborative, creative, and technically skilled individual who is detail-oriented and comfortable managing multiple priorities in a dynamic environment. Among the key duties of the position are the following: Supports the maintenance and enhancement of the School of Nursing website, ensuring consistency, accessibility, and user-centered design. Implement web pages and digital assets using HTML, CSS, JavaScript, and content management systems (WordPress and Drupal). Collaborates with internal stakeholders to design and develop landing pages for campaigns and special initiatives. Conducts regular audits to ensure website accuracy, usability, and performance optimization. Assists in the management of digital forms, data collection processes, and system integrations. Designs, builds, and deploys email campaigns within Salesforce Marketing Cloud and MailChimp, ensuring high-quality, responsive, and accessible email templates. Utilizes

HTML/CSS

to create dynamic and personalized email content. Manages audience segmentation and data extensions to support targeted messaging strategies. Oversees email automation journeys using Journey Builder to enhance user engagement and lifecycle communications. Analyzes email performance metrics and provide insights to optimize future campaigns. Supports the creation of digital marketing assets, including banners, graphics, and multimedia content, aligning with brand guidelines. Assists in the design, print, and production of assets for posters, signage, email templates, and other digital platforms. Supports the Assistant Director in maintaining the school’s digital asset management system. Collaborates with marketing and communications colleagues to align digital initiatives with broader marketing strategies. Manages project timelines, deliverables, and stakeholder communications. Provides technical support and training to internal teams as needed.

Minimum Education and Experience:

Bachelor’s degree or higher in web development, computer science, digital marketing, or a related field. Minimum of 2 to 3 years of experience in web development and/or email marketing using WordPress and Drupal and experience with Salesforce Marketing Cloud preferred.

City:

Newark State:

NJ Equipment Utilized:

Content Management Systems (CMS): WordPress, Drupal, and other similar platforms for website updates and maintenance.

Web Analytics Tools:

Google Analytics, Google Tag Manager, Google Search Console, and Microsoft Clarity.

Web Development Tools:

Basic familiarity with HTML, CSS, and browser-based developer tools.

Graphic Design Software:

Adobe Creative Suite (primarily Photoshop, Illustrator), Canva.

Project Management Tools:

Asana, Trello, or equivalent platforms to track digital projects and requests.

Microsoft Office Suite:

Word, Excel, PowerPoint, Outlook.

Email Marketing Platforms:

Salesforce Marketing Cloud, Mailchimp, or other similar tools.

Collaboration Platforms:

Microsoft Teams, Zoom, and other university-supported communication tools.

Physical Demands and Work Environment:

Office environment with a hybrid in-person and remote work schedule (in-person with ability to travel as needed on a weekly basis to Newark/New Brunswick campuses as needed). It may require occasional lifting of materials up to 50 pounds to load paper onto large-format printers.

Posting Number:

25ST1280