Coordinator of Marketing and Fan Engagement Position Available In York, South Carolina
Tallo's Job Summary: The Coordinator of Marketing and Fan Engagement at York County, SC, is responsible for developing and executing marketing strategies to promote Winthrop's NCAA Division I athletics program. This role involves creating digital content, managing in-game fan experiences, and increasing revenue through partnerships. Requirements include a bachelor's degree, relevant experience in athletics or sports, and strong communication and organizational skills.
Job Description
Coordinator of Marketing and Fan Engagement 2.9 2.9 out of 5 stars York County, SC Job Responsibilities Reporting to the Director of External Partnerships, the Coordinator of Marketing & Fan Engagement develops and implements a comprehensive marketing strategy and associated campaigns for Winthrop’s NCAA Division I athletics program. Develops a comprehensive marketing strategy and implements associated campaigns to promote attendance at athletic events and enhance the fan experience and implements associated . Creates digital and social media content. Directs and produces the in-game fan experience for home athletic events and assists with sponsorship fulfillment. Hires, trains and manages student employees and volunteers for game-day operations, community appearances, on-campus promotions and site visits. Assists the division in ensuring consistency in its branding and messaging. Works to grow licensing, ticket and sponsorship revenue by increasing the number of licensed/community partners. Assists with ticket sales by coordinating special events/functions for community stakeholders and corporations, including national anthem groups, halftime groups, etc. Minimum and Additional Requirements Bachelor’s degree in marketing, communications or related field. One year of relevant experience in intercollegiate athletics or amateur or professional sports. Knowledge of the principles and best practices of marketing and campaign development. Exceptional organizational skills. Effective interpersonal skills and the ability to establish and maintain effective working relationships with staff, student-athletes and coaches from diverse backgrounds. Exceptional oral and written communication skills and the ability to craft effective communications for distribution through various media/platforms. Ability to balance multiple priorities and meet deadlines in a fast-paced environment. Sufficient technical skills to master software needed to perform job duties at a high level. Ability to work flexible hours. Preferred Qualifications Three years of experience in marketing or communications.
Additional Comments Travel/Overtime Requirements:
Occasional evening and weekend hours.
To apply go to https:
//winthrop.peopleadmin.com/postings/19061.
Telecommuting:
Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.
