DIRECTOR OF SALES – WSFA Position Available In Montgomery, Alabama

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSFA:

WSFA 12 News is the dominant television and digital media station in Montgomery, Alabama. For over 70 years, WSFA 12 News has served a 15-county DMA and is Central and South Alabama’s most trusted source for news, weather, and sports information on-air and online.

Job Summary/Description:

WSFA 12 News is seeking a Director of Sales to capitalize on the strength of our powerhouse station ratings along with our ever-growing digital platforms. You’ll be supported by seasoned sales managers, talented sellers, Gray Digital Media, and exceptional support staff. In collaboration with the General Manager, the Director of Sales will set the tone for all local, national, and digital sales efforts. You’ll be encouraged to think big and aim high as we expand our team and strengthen our market presence. This role demands an entrepreneurial mindset, a competitive spirit, and a commitment to creating solutions for our clients. The DOS will oversee all facets of the Sales Dept, including staff management, inventory optimization, revenue goal setting and achievement, as well as budgeting. Duties/Responsibilities include, but are not limited to:

• Five years or more of experience leading the broadcast and digital sales teams.
• Skillful collaborator willing and able to work closely with other departments to create station wide success.
• Seasoned leader who leads with positivity-experienced at managing and growing a team.
• Developing and implementing sales strategies to exceed revenue targets in local, national, digital, and new product sales.
• Driving new business development.
• Managing inventory and revenue forecasting.
• Recruiting and developing talented sales professionals.
• Preparing budgets and approving expenditures.
• Addressing customer complaints related to sales and service.
• Planning and directing staffing, training, and performance evaluations to enhance sales and service programs.
• Determining inventory, pricing, and discount rates.
• Creating and reviewing operational records and reports to project sales and assess profitability.
• Overseeing the Accounts Receivable efforts for the Sales Department.
• Performing other duties as assigned.

Qualifications/Requirements:

• Must have a strong knowledge of digital platforms along with broadcast.
• Bachelor’s degree in marketing, Advertising, or Mass Communications, or related field, or an equivalent combination of education and work experience.
• Strong communication skills (verbal and written), with the ability to communicate effectively in both individual and group settings.
• Ability to present, negotiate, close deals, and build long-term relationships.
• Thorough attention to detail
• Minimum five years’ experience in media sales leadership.
• Experience guiding, coaching, and positively motivating subordinates, including setting performance standards and monitoring performance.
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on “apply now” , upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WSFA-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge. Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.