Business Development Manager – Latin America Position Available In Miami-Dade, Florida

Job ID10973
Location
Miami, FL
Full/Part TimeFull-Time
Regular/TemporaryRegular Responsibilities

BASIC PURPOSE

The Business Development Manager (BDM) is responsible for growing, strengthening, maintaining, and servicing strategic travel agency and General Sales Agent (GSA) relationships within assigned Latin America and Caribbean territory. The primary goal is to increase revenue, drive market growth, and elevate our three brands’ positioning in the region. The BDM will search for, uncover and develop new business opportunities, nurture existing partnerships, and execute strategic marketing and promotional initiatives. Acting as the brand ambassador, the BDM will represent Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises in a professional, compelling manner to create lasting, revenue-generating relationships and execute innovative and effective trade and consumer driven activities aligned with corporate growth goals.

POSITION RESPONSIBILITIES

Develop & Execute Strategic Sales Plans:

Create, implement, and monitor a comprehensive sales plan to ensure the achievement of assigned Sales Incentive Plans (SIP) goals quarterly. Review performance metrics regularly and adjust strategies to optimize results and ROI.

Identify & Pursue Revenue Opportunities:

Proactively research and source new opportunities within existing accounts. Develop innovative tactics to stimulate demand and maximize sales potential in both established and emerging markets.

Account Relationship Management:

Cultivate strong, long-term relationships with travel agencies and GSAs by providing personalized support, problem-solving expertise, and strategic consultation tailored to individual partner needs.

Market & Competitor Intelligence:

Conduct regular market and competitive analyses to maintain a leading position in the territory. Share insights and trends to support internal decision-making and partner growth.

CRM Data Management:

Maintain up-to-date records of all sales activities, opportunities, and communications within the CRM system. Use data analytics to drive account performance and ensure accurate forecasting.

CRM Financial Management:

Prepare and update monthly PMFs (Performance Measurement Forms) for each account, ensuring accuracy and alignment with revenue targets and values established by management.

Marketing & Promotional Execution:

Design and implement co-branded marketing initiatives, ensuring brand consistency and local relevance. Provide travel partners with promotional materials and strategic guidance to enhance campaign effectiveness.

Budget & Resource Management:

Manage assigned budgets for travel, co-op marketing, events, and promotional activities. Monitor expenditures and ensure alignment with corporate fiscal guidelines.

Training & Brand Education:

Conduct travel partner training sessions, webinars, seminars, ship tours, and fam trips to build product knowledge and brand advocacy.

Contract Negotiation:

Support the negotiation of group contracts, marketing agreements, and commercial terms with key accounts to drive mutual profitability.

Internal Collaboration:

Partner with internal departments including marketing, revenue management, customer service, and operations to deliver seamless execution of sales strategies and exceptional partner experiences.

Reporting & ROI Analysis:

Evaluate the performance of sales initiatives and campaigns by tracking ROI, reviewing KPIs, and conducting post-initiative analysis with partners.

Customer Support & Issue Resolution:

Serve as primary point of contact for travel partner inquiries, troubleshooting issues, and ensuring timely resolution with the support of internal teams.

DIMENSIONS

Territory Scope:

Latin America and Caribbean representing all 3 NCLH brands

Customer Base:

travel agencies, consortia, wholesalers, and

GSAs Budget Oversight:

Annual budget for travel, marketing co-op, and promotions

Event Participation:

Trade shows, consumer events, seminars, ship inspections, and fam trips (as needed)

KNOWLEDGE AND EXPERIENCE

EDUCATION:

Bachelor’s degree in Business Administration, Marketing, Tourism, Hospitality Management, or related field. Equivalent combination of education and experience will be considered.

EXPERIENCE

Minimum 3-5 years of sales experience in the cruise, hospitality, or travel industry in direct account management role. Proven track record of driving sales performance and managing high-value accounts. Experience negotiating marketing and group contracts is essential. Bilingual (Spanish and English) required. Proficient in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint). Experience with CRM platforms (e.g., Salesforce or equivalent). Strong analytical skills to manage forecasting, budgeting, and campaign

ROI. KNOWLEDGE & SKILLS

Strong interpersonal and communication skills. Ability to work independently with minimal supervision. Excellent time management and organizational abilities. Strong public speaking and presentation skills. Creative problem-solver with a passion for customer service. Must possess a valid passport, state-issued driver’s license, and clean driving record. While based in Miami office, should have ability to travel extensively within assigned territory. Overnight travel may be expected up to 50% of the time per month based on business needs and budget discipline. Availability to work evenings or weekends as business demands. Physically able to lift up to 30 lbs (with reasonable accommodation) and stand for long periods during events or onboard ship tours.