Director of Sales, Cannabis – B2B & Retail Channels Position Available In Worcester, Massachusetts

Summary Bud’s Goods & Management Advisory Services is a fast-growing cannabis company with retail and product manufacturing operations in Massachusetts and soon to be New Jersey. We are seeking a high-performing Director of Sales to lead and scale our wholesale sales strategy across Massachusetts and New Jersey, with a strong focus on growing our B2B product and service segments. This position will drive regional sales growth by overseeing finished goods and white-label offerings across both markets, while leading and mentoring a cross-functional sales team. The ideal candidate is an experienced cannabis sales leader with a proven track record of driving revenue, developing high-performing teams, and building strong industry relationships in multiple states.

Job Duties:

Drive the successful sales and expansion of our B2B service offerings-including white labeling and packaging services-for brands, retailers, and operators across MA and NJ Lead the sales of our branded wholesale products (e.g., flower, pre-rolls, and other cannabis products) across multiple markets Develop and execute sales strategies and tactics tailored to each market and service offering Leverage existing relationships and cultivate new ones with cannabis decision-makers in both MA and NJ Prospect and generate new business opportunities to accelerate the sales pipeline Oversee sales logistics, CRM reporting, forecasting, and customer relations Build, mentor, and lead a sales and account management team across both states Drive profitability and growth in accordance with company goals and values Establish and manage multi-market sales plans, revenue goals, and performance KPIs Track market trends, pricing shifts, and the competitive landscape in both regions Provide monthly projections and insights to inform supply planning and budget allocation Conduct regular field visits and maintain strong on-the-ground visibility in both markets Attend regional trade and industry events to build brand awareness and customer acquisition Communicate cross-functionally with Marketing, Creative, Production, Compliance, and Finance teams to align on business objectives Perform duties in a consultative capacity, offering strategic insight and recommendations to internal stakeholders Other duties as assigned

Skills & Attributes:

Proven cannabis industry sales expertise, with natural selling and leadership abilities Ability to drive territory-specific sales strategies while maintaining consistency across regions Strong negotiation, presentation, and strategic planning skills Business acumen to articulate product and service differentiation in competitive markets Agile and solutions-oriented with strong prioritization and multitasking skills Detail-oriented, organized, and self-motivated in a fast-paced environment High emotional intelligence and team development capabilities Deep understanding of regulatory, market, and category trends in MA and NJ Proficiency in Excel, CRM platforms, and sales tracking tools Comfortable with cold outreach and relationship cultivation Strong written and verbal communication skills, including C-suite-level reporting

Experience & Education:

Bachelor’s degree in business, marketing, or a related field required 6+ years of value-driven sales experience required 4+ years in cannabis B2B sales, including experience in wholesale and white-label services Director-level or higher experience building and leading regional or multi-state cannabis sales teams Established industry relationships in Massachusetts required; New Jersey cannabis experience strongly preferred Proven success in managing teams, territories, and multi-state expansion in a startup or high-growth environment