Director, Business Development and Marketing Position Available In Haywood, North Carolina

Haywood Behavioral Health Director, Business Development and Marketing Who We Are:

At Haywood Regional Medical Center, we know good health includes good mental health. Depending on circumstances and the severity of symptoms, individuals may benefit from professional behavioral health treatment. Our team of experienced and compassionate psychiatrists, physicians, therapists, nurses and support staff works with adults ages 18+ and seniors ages 55+ through a multi-disciplinary approach to care. The path to better mental wellness begins here.

Why Choose Us:

Affordable medical, dental and vision plans provided to meet the needs of full-time employees and their families Flexible manager PTO for full-time employees Tuition reimbursement, continuing education opportunities and apprenticeship programs for eligible employees 401(K) retirement plans Flexible spending and health savings accounts How you’ll contribute: The Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospital. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facility’s objectives. This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team.

Essential Functions:

Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met. Will be the managing director over the clinical liaison and admissions teams. Develops and manages the marketing department’s operating budget. Develops, organizes and maintains a database system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Lifepoint Hospital information systems together with internal data and external database information for statistical analysis. Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility’s long- and short-term goals. Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment. Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create a maximum revenue generation for the hospital while maintaining environment of quality care for the patient.

Qualifications:

Bachelor’s Degree in Business, Marketing or Clinical discipline

Clinical License Required:

RN, RT, PT, OT or SLP Minimum of 5 years’ experience in healthcare management preferred Excellent skills needed in forecasting, market-based planning, communications and public relations Valid driver’s license and clean driving record

EEOC Statement:

Haywood Behavioral health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans’ status or any other basis protected by applicable federal, state or local law.