West Coast Regional Manager Position Available In New York, New York

We’re looking to fulfill a Regional Manager role with a base location in Southern California.

Primary Duty:

The West Coast Regional Manager is responsible for overseeing the P&L of the region and leading the development and execution of Barrell Craft Spirits’ off-premises and on-premises sales strategies across 5 states: California, Arizona, Nevada, Washington and Colorado. This role focuses on driving market sales, revenue growth, and account management. The position requires close collaboration with Sales Leadership, Marketing, and Analytics teams to implement strategies that outperform market trends and increase market share. The Regional Manager must live in Southern California.

Responsibilities:

Sales Strategy Development and Execution oCreate, develop, and implement a comprehensive sales strategy for Barrell Craft Spirits in Northeast markets. oCollaborate with the Head of Commercial Sales to design market expansion strategies and identify new opportunities. oDevelop sales goals aligned with the Barrell Craft Spirits budget and brand objectives. oDrive the achievement of sales targets and manage the regional P&L. oAlign with wholesalers to support fiscal sales goals and ensure P&L success. oReport on sales activity and market trends in executive management, reflecting volume sales and merchandising results. Leadership and Team Management o Provide consistent communication with the executive management team, ensuring confidence and endorsement in key presentations. oBuild and maintain strong relationships with state and distributor partners, focusing on program execution and performance analysis. oMentor and coach market managers and sales representatives, providing necessary training and development. oSupport negotiation efforts and assist in strategic team development. Customer and Market Focus oDevelop programs tailored to regional and national customers to drive engagement and growth. oImplement marketing and product innovations in regional accounts, collaborating with HQ and marketing teams. oMonitor KPIs and track performance through regular sales meetings and strategic reviews. oWork with Sales leadership on timely item setup with wholesalers for portfolio SKUs. oRequest and approve PO’s (monitoring QTY & Price per line item) for all wholesalers in your assigned territory. oCommunicate and manage allocations for your territory oFoster relationships with key accounts, negotiating volume and program development. oSupport the development and training of market managers to ensure consistent customer service excellence. Budget and KPI Management oSet annual KPIs and configure budgets to support execution of the sales strategy and promotional plans. oTrack promotional budgets to ensure alignment with Revenue Growth Management (RGM) initiatives. oIdentify market gaps and opportunities, establishing execution, market, and value growth targets. oMonitor scorecard performance for states and distributors, offering actionable recommendations based on key trends. oOversee new brand sales performance, ensuring accurate tracking and execution of programs. Programming Implementation and Market Expansion o Oversee the successful execution of regional programs across state channels. o Sell in and promote regional marketing and sales programs to drive brand priorities and growth. o Work closely with distributor partners to identify and exploit market opportunities, driving competitive advantage and expanding market share. Sales and Expense Reporting oDevelop and analyze monthly business performance scorecards to track trends and identify performance opportunities. oAnalyze regional trends to identify risks and opportunities, offering solutions to address concerns. oProvide regular depletion updates and market forecasts, including insights into market performance and trends. oLead quarterly business reviews, ensuring accurate depletion performance forecasting and inventory management. Required Qualifications

• Bachelor’s degree required (Business Administration preferred)
• 5-10 years’ experience in alcoholic beverage industry
• Sales experience covering multiple states with a spirits, wine, or beer distributor
• Must have proven experience in market in California and ideally other states in the West
• Must have an understanding of chains and their ways of working, especially in California
• Experience working in a 3-tier distribution market preferred
• Proficiency in MS Office suite and Google services (Gmail, Google Docs, etc.)
• Ability and willingness to travel up to 50% of the time within your territory
• Ability and willingness to work nights and weekends as needed
• Strong account management and follow up skills
• Previous experience with IDIG and Karma preferred
• Familiarity with product sales
• Excellent verbal and written communication skills
• Strong presentation skills
• Must be results-oriented and thrive in a dynamic, fast paced environment
• Ability to work independently, but operate in a team environment