VP of Sales – Automation Technology Position Available In Hamilton, Tennessee

VP of Sales – Automation Technology
Sales
Chattanooga, Tennessee
Direct Hire
Jun 5, 2025
Vice President of Sales

Location:

Chattanooga, TN |

Base:

$100K-$140K + Bonus
About the Company
Our client is a long-established manufacturer of rugged computing systems designed for harsh industrial environments. With a focus on reliability, customization, and responsive service, they deliver mission-critical technology solutions to companies in sectors like food processing, pharmaceuticals, aerospace, and general manufacturing.
The Opportunity
Our client is seeking a results-driven Vice President of Sales to lead their sales strategy across both direct and channel partner models. This is a pivotal leadership role with the mandate to grow top-line revenue, build strategic relationships, and lead a high-performing sales team in a hands-on capacity.
Key Responsibilities

Direct Sales Leadership:

Personally manage and close high-value accounts in industrial sectors by selling ruggedized computers and plant-floor computing solutions.

Channel Development:

Expand and nurture partnerships with Distributors, Independent Sales Organizations (ISOs), and Rep Firms to increase market penetration.

Team Management:

Hire, coach, and lead a sales team focused on both direct sales and channel success; foster a high-performance culture.

CRM Excellence:

Leverage HubSpot CRM to manage pipelines, analyze performance data, and ensure accurate forecasting and reporting.

Strategic Planning:

Develop and execute pricing strategies, sales forecasts, and go-to-market initiatives aligned with company goals.

Cross-Functional Collaboration:

Partner with engineering, operations, and marketing to translate customer needs into actionable business improvements.

Effective Communication:

Create persuasive proposals, reports, and internal communications that drive alignment and clarity.
Qualifications
Proven success selling industrial automation or ruggedized computing solutions into plant-floor environments.
Experience managing or working closely with Distributors, ISOs, and Rep Firms.
Demonstrated leadership in building and scaling sales teams.
Strong working knowledge of HubSpot or a similar CRM platform.
Excellent communication skills with the ability to articulate complex solutions clearly and persuasively.
Highly organized and self-motivated with a track record of hitting or exceeding sales targets.
Bachelor’s degree preferred; equivalent experience welcomed.
Why Join?
This is a rare opportunity to take the helm of a sales organization at a company with an established reputation and significant growth potential. Compensation is highly negotiable for the right candidate, including a generous base and performance-based bonuses.