Senior Manager, Merchandising Excellence Position Available In Fulton, Georgia

Location(s):

United States of America City/Cities:

Atlanta Travel Required:

00% – 25%

Relocation Provided:

No Job Posting End Date:

May 21, 2025

Shift:

Job Description Summary:

We are looking for a candidate who is a true self-starter, has a growth mindset and an entrepreneurial spirit to join our team as a Senior Manager on the Merchandising Excellence Team. This role oversees the development and execution of market activation materials across all brands, geographies and channels in the USA and Canada. This person will partner with key internal and external stakeholders to translate brand plans into effective merchandising materials – stealable merch and retailtainment — that drive successful activation and ensure we meet the North American Operating Unit’s growth objectives. A successful candidate will leverage insights, influence decision-making with facts, work with cross-functional partners and bottling partners to drive scale, affordability, in-store engagement and basket incidence.

Position Overview:

This role oversees the development and execution of market activation materials across all brands, geographies and channels in the USA and Canada.

Function Related Activities/Key Responsibilities:

Collaborate with cross-functional stakeholders, agencies and suppliers to develop strategic merchandising solutions that deliver best-in-class execution, build brand equity, and drive the commercial picture of success (i.e., printed point of sale elements, displays, permanent racks, and premiums). Drive scalability and affordability by owning the partnerships with vendor suppliers. Understand the system’s commercial needs and priorities by channel. Provide subject matter expertise to suppliers and agencies to guide the creation of concepts through ideation, production, and in market activation. Ability to foster collaboration while driving complex decision making, working through differing points of view and maintaining resilience to deliver results. Leverage system scale to deliver savings, innovation, consistency, quality, and commercial execution excellence. Challenging the system to do more in the right places, emphasizing greater value and greater savings. Have a POV and align with CAMs early to influence subsidy allocation. Complete cost/benefit analysis of program elements against System objective and steward program results and provide post-program analysis. Effectively manage program timelines and budgets. Set up and administer programs in the Coke Catalog tool.

Education Requirements:

Bachelor’s degree in Marketing, Business or related field

Related Work Experience:

Desired 5 years of work experience, ideally leading marketing activations across geographies in a complex, global environment Or similar experience in brand strategy and application across channels in local markets as well as key consumption occasions for various shopper personas

Functional Skills:

Influencing skills; Excellent written and oral communication Extremely high level of organization and self-starter Comfortable using data in post-program analysis as well as upstream to make decisions, influence stakeholders and challenge the system to do more when needed Ability to move rapidly in an often everchanging environment Strong project and program management skills

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management Pay Range:

$130,000 – $147,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.