Alcohol Brand Ambassador (Northeast Alabama – Tuscumbia, Huntsville, Gadsden Position Available In Madison, Alabama

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Companys alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brands story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.

The Alcohol Brand Ambassador will host promotional demos at bars/liquor, grocery, and convenience stores (approximately 4 hours each, which includes set up and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.

Essential functionsReasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Must be able to travel throughout the assigned region (Northeast Alabama – Tuscumbia, Huntsville, Gadsden and Talladega).Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday – Sunday).Actively represent and promote the alcoholic beverage portfolio at various retailers, events, festivals, and bars to increase visibility and consumer engagement.

Always maintain a professional appearance and demeanor.

Interact with customers to create excitement and inform them about the product’s features, benefits, and unique selling points.

Organize and participate in tastings, product samplings, and giveaways to increase product trials.oThis includes planning and coordination of the event with the customer, the Corporate Director of Alcohol Sales and Strategic Partnershipsand the local franchise. Additionally, set up and break down of the event, and regular maintenance of sampling materials (table or booth set up, premiums, cups, etc.).Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives. Weekly status calls, communications and coordination with the Corporate Director of Alcohol Sales and Strategic Partnerships.

Share brand-related content across social media platforms, creating organic engagement and fostering a positive image of the brand.

Provide feedback to the brands marketing and sales teams on consumer preferences, market trends, and competitor activity.

Assist in promoting sales through various partnerships with bars, restaurants, and retail outlets.[]{style=”line-height: 14.95px”}