Director, Retail Development Position Available In New York, New York

Director, Retail Development
Full-time
Company Description

Location:

New York

Salary:

$135,000 – $150,000
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. Overview
Join our Peanuts Worldwide team within WildBrain today to become part of the story! From Peanuts shows and specials on Apple TV+ to interactive experiences worldwide, fans of all ages celebrate the Peanuts brand through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats from traditional to digital. Peanuts Worldwide, is a division of WildBrain Ltd., a global kids media and content company headquartered in Canada with offices worldwide. About the Role As Director of Retail Development, you’ll not only drive retail strategy for Peanuts across key channels but will also have a significant impact on the brand’s growth and presence in the U.S. and Canada. The Director of Retail Development will lead communication and relationship management with US and Canadian retailers included the following channels: Ecom, Specialty, Off-Price, Craft, Drug, and Home Improvement, acting as a brand champion for the Peanuts brand. This role is responsible for building direct relationships and gaining support for brand initiatives and marketing tentpoles with retailers, liaising with category executives and licensees to identify and drive programs at the retail level. Job Description
Architect and implement consumer product strategies across the following tiers of distribution – Ecom, Specialty, Off-Price, Craft, Drug, and Home Improvement, to drive category opportunities and create meaningful consumer touch points. Create and implement broader ecom strategy for the Peanuts brand across Amazon and retail marketplaces. Collaborate with NA Category managers and licensees to align with retail strategies, pitch development, and presentations to retailers. Develop and maintain relationships with key buyers and senior level executives. Conduct regular store visits and complete competitive analysis reports for retail landscape for positioning against competitors. Monitor and provide analysis of licensees’ retail distribution, retail promotions and sales results. Identify ‘whitespace’ product categories and product opportunities based on research and analysis or retail landscape and licensee analysis. Attendance at industry trade shows and social functions where applicable. Qualifications
Proven experience in Licensing and/or Retail Development, particularly with Character/Entertainment IP at retail.
Experience managing e-commerce platforms (especially Amazon and other marketplaces) to drive consumer engagement and sales.
Excellent track record of working with top-tier retail channels such as E-commerce, Specialty, and Home Improvement.
Exceptional communication skills, with experience presenting to senior-level executives and key retail partners.
Strong leadership potential with a passion for developing strategies that drive business growth.
Highly organized, with a keen eye for detail and an ability to manage multiple high-priority projects in a fast-paced environment.
Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
Proficiency in Microsoft Office (Excel and PowerPoint). Experience with retail systems or eCommerce tools is a plus.
Willingness to travel as needed for trade shows, retailer meetings, and other key events.
Additional Information
What We Offer Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.
Our Commitment Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. About WildBrain At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy;

Strawberry Shortcake:

Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.