Director, TikTok Shop Activation Lead Position Available In New York, New York

Job Title:

Director, TikTok Shop Activation Lead Division:

Consumer Products Division Location:

Hudson Yards, New York City Reports To:

AVP- eRetail O+

O Strategy Lead Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal, our Digital team is an opportunity to be at the center of L’Oréal’s digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

The TikTok Shop Activation Lead is the architect of our creator engagement strategy, synchronizing efforts with agency partners to maximize impact. This role leads and develops our dynamic affiliation program, identifying and onboarding key creators to amplify our brand message and reach. This individual will spearhead content strategy and affiliate program development to drive both sales and brand engagement on TikTok. This role requires a strategic thinker with a deep understanding of the TikTok ecosystem and the ability to develop and execute effective brand plans, coupled with a proven track record of delivering results in a fast-paced and ever-changing digital landscape.

Responsibilities Affiliate Program Management:

Design and oversee the creation of the CPD Affiliation Program. This encompasses all aspects of the program, including: Defining the program structure and incentive programs to attract and retain top-tier affiliates. Establishing clear guidelines and communication protocols for affiliates. Continuously optimizing the program to maximize divisional economies of scale and ROI by analyzing program performance and making data-driven adjustments.

Content Strategy:

Develop and execute the overall content strategy for the CPD, encompassing both brand-led and affiliate-generated content. This includes establishing a clear content calendar, defining content pillars, and ensuring alignment with brand guidelines. Drive synergies between TikTok Shop activities and brand social strategies, ensuring a cohesive brand presence across all touchpoints. This involves close collaboration with social media and brand marketing teams to integrate TikTok Shop seamlessly into the broader brand narrative. Identify and implement effective content strategies that drive both brand awareness and sales results. Continuously analyze content performance and adapt strategies to optimize engagement and conversions. Stay abreast of evolving TikTok trends and best practices.

Campaign Management:

Oversee the planning and execution of TikTok Shop campaigns, ensuring alignment with broader brand campaigns whenever possible for a unified brand experience. Develop detailed campaign plans to ensure efficient budget allocation and performance tracking.

Sales Forecast Management:

Collaborate with relevant teams to provide input on content’s potential impact on sales, ensuring alignment between content performance and brand sales targets. Analyze data and trends to support go-to-market strategy. This involves using data analytics tools to track content performance, identify key drivers of sales and make recommendations for future campaign optimizations.

Cross-Functional Collaboration:

Serve as a key point of contact for TikTok Shop Partners (TSPs) facilitating seamless communication and collaboration. Collaborate closely with marketing, sales, and product teams to ensure alignment on all TikTok Shop campaigns and initiatives, fostering a cohesive and integrated approach. This also includes sharing insights and data from TikTok Shop activities to inform broader business strategies.

What We Are Looking For:

Required Qualifications:

Bachelor’s degree Proven experience (6-8 years) in brand engagement, social media and/or content Deep understanding of the influencer marketing landscape, particularly on TikTok Excellent verbal, interpersonal, and written communication skills Strong project management and organizational skills Data analysis skills to track and optimize campaign performance

Preferred Qualifications:

Experience with contract negotiations and budget management is a plus. As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L’Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range [New York]: $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don’t meet every single requirement? At L’Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

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