Activation Agent, Off-Premise- Tampa, FL Position Available In Hillsborough, Florida

Company DescriptionEnthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.

We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

Job DescriptionThis is a field-based role based in Tampa, FL, that is responsible for the success of a portfolio of ready-to-drink bev-alc brands within a defined territory. The role will be connected to a local sales network and will work to build and leverage customer relationships while driving brand and educational opportunities. The role will be directed by key performance indicators put in place against off-premise goals and measured against those same outcomes.

Key Deliverables:

The Activation Agent, Off-Premise will be responsible for the performance of Client’s brands in a targeted set of off-premise accounts. These accounts will be chosen for their strategic consumer and customer importance and will be organized into a journey plan. The role will analyze the total territory and each account to determine the priority promotional, educational, experiential, and merchandising opportunities.

You will engage customers to plan, design, and execute activities that will support sales growth within the channel. These activities will include but are not limited to:

Drive brand presence, performance and advocacy in select C-Stores, Grocery, Liquor Outlets using strategic engagement activities and business-focused solutionsSpotting activation opportunities and proposing Client brands as the solution to customers – activating against those opportunities quickly & efficiently Install and maintain appropriate point-of-sale/ printed materials within accounts that are clean and current Maintain store shelf standards and inventory, including rotation of products, checking date codes, processing restocks, and reorders as necessary according to the planogram standardsImpart key brand attributes to customers and consumersPartner with client’s sales team to identify commercial opportunities to support business growthMaintain open communication with Client & Agency stakeholders and support resourcesComplete accurate and timely management of agency initiatives including:

Budget and expense managementAll reporting responsibilitiesTracking and management of performance data using agency-appointed platformsParticipation in all internal training initiatives Point of Sale, asset and warehouse managementMaintain all legal and marketing code guidelinesYou will be evaluated on your ability to positively impact Client portfolio brand performance in the stores that make up your journey plan.

This evaluation will be focused on:

Securing shelf, floor, and counter display placements (exceeding goals)Merchandising in off-premise accounts within territoryConsumer education/hand sellingYear on Year volume or share growth in partnership with client’s sales teamHigh rate of positive feedback across territory (going over and above with our client partnership in the field)The physical demands of this role require the following: Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of saleFrequent lifting and moving cases of product and other objects of 50 pounds or moreThe above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. QualificationsA minimum of 4-6 years’ experience in the beverage alcohol industry/hospitality preferredConfident and charismatic with excellent personal presentation and communication skillsAbility to tailor communications for a variety of off premise environmentsA self-starter that can agree a course of action or plan and see it through to a successful outcome with minimal supervision or oversightAbility to travel a minimum of 5% of his/her working time, including up to 5-hrs driving time. Ability to work flexible hours and travel on an ad hoc basis including nights and weekends requiredComputer and tablet literacy with the ability to use software applications including Microsoft Word, Excel and PowerPoint, and e-mail programs such as OutlookAbility to use Business Information Tools including PowerBI, VIP and specialized customer toolsProven track record in building good relationships with customers as well as internal associatesDemonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challengesDemonstrated diligence and ability to follow through on all commitments (internal and external stakeholders)Able to lift up to 50 lbsDemonstrated strong oral, written, presentation, and interpersonal communication skillsDesire for mentorship and willingness to mentor others, contribute to team cultureManage administrative tasks with attention to meeting agency compliance guidelines and standardAdditional InformationThe base compensation range for this job classification is between $65,000.00-$80,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact recruitment@enthuse-marketing.com.