Lead Generation Specialist Position Available In Cobb, Georgia
Tallo's Job Summary: Nelson Elder Care Law is seeking a Lead Generation Specialist to optimize funnels, automate lead-nurturing sequences, and drive growth using HubSpot. Responsibilities include managing marketing funnels, optimizing workflows, and collaborating with teams. Qualifications include 2-4 years of digital marketing experience and proficiency in tools like HubSpot and Google Analytics. The company offers a competitive salary and benefits package.
Job Description
Job Description:
At
- Nelson Elder Care Law, we are passionate about servingothers with dedication, integrity, and teamwork.
Our values-ClientCommitment, Own It, Humbly Confident, Get Stuff Done Right, andFlocking Together-guide everything we do. We are looking for a results-driven Lead Generation Specialist tojoin our growing marketing team. This role is responsible forbuilding and optimizing high-converting funnels, automatinglead-nurturing sequences, and leveraging HubSpot to drivemeasurable growth. You’ll be the architect behind our inbound strategy, from the firstclick to qualified consultation, ensuring our campaigns turnprospects into clients.
Responsibilities:
- Design and manage marketing funnels across email, landingpages, ads, and website forms to capture and convert leads
- Build and optimize workflows within HubSpot, including emailsequences, lead scoring, and lifecycle stage transitions
- Develop reports and dashboards in HubSpot to monitor campaignperformance, conversion rates, and ROI
- Collaborate with content, design, and intake teams to ensureseamless user journeys and lead handoffs
- Implement and manage A/B tests to improve open rates,click-through rates, and funnel conversion metrics
- Monitor and improve cost-per-lead
- Set up and maintain UTM parameters, source tracking, and GoogleAnalytics integration
- Identify opportunities for new lead magnets, funnels, andautomation campaigns
- Troubleshoot issues in lead capture, delivery, or workflowperformance
Qualifications:
- 2-4 years of experience in digital marketing, marketingoperations, or funnel management
- Hands-on experience with HubSpot (certifications a plus)
- Proven success designing and managing lead generationfunnels
- Strong knowledge of email marketing, automation, and campaignsegmentation
- Comfortable working with data and analytics tools (HubSpot,Google Analytics, Excel)
- Familiarity with Facebook Ads, Google Ads, and ad attributionmodels
- Excellent communication and project management skills
About Company:
Nelson Elder Care Law was founded in 2014 to provide residents ofGeorgia with dependable counsel and representation in matters ofelder law. We work with clients by offering legal and financialservices and helping manage care for older family members. NelsonElder Care Law protects families from the curveballs of life. We offer a highly competitive salary that exceeds industrystandards. This is designed to attract top talent and reflect thevalue we place on our team.
Benefits:
Great schedule (8:30-4:30)Medical, Dental, VisionCompany-paid basicLife & Paid Disability Insurance401(k) with company matchMonthlyBonusesPTO & Paid holidaysFree Estate PlanningPaid trip after 5years!
Recognition, Events, Celebrations, and more!
