Consumer Insights & Research Analyst Position Available In Cobb, Georgia

Consumer Insights & Research Analyst Inspire Brands – 3.0

Atlanta, GA Job Details Estimated:

$56.5K – $74.3K a year 1 hour ago Qualifications Microsoft PowerPoint Microsoft Word Microsoft Excel Data mining Marketing Bachelor of Science Research Mid-level Microsoft Office Master’s degree Social Sciences Qualtrics Customer segmentation Market research Bachelor’s degree 1 year Data visualization Restaurant experience Marketing Full Job Description We’re hiring for multiple openings across several Inspire Brands teams. Depending on your experience, interests, and fit, you’ll be considered for the roles and brands that align best with your background. Job Summary The Analyst will work within the Consumer Insights Team to represent the “voice of the consumer” to multiple brands in the Inspire portfolio. This will involve delivering fact-based consumer and customer understanding through primary consumer research, market segmentation and consumer surveys. This person will also support data analysis of internal and external sources to help inform understanding of brand reputation, consumer experience, and likely response to brand initiatives.

RESPONSIBILITIES

Help conduct consumer research to identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings Identify and provide insights and recommendations on industry and consumer trends and competitive activities to potentially impact company strategy and business decisions Assist with managing vendor relationships including scheduling, planning, and monitoring consumer research projects Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Insights leadership Develop strong relationships with internal clients, including presentation of findings and understanding brand needs Mine consumer research to identify growth targets, triggers and barriers and demand space opportunities

EDUCATION QUALIFICATIONS

Education Requirements BA/BS in Marketing, Psychology, Statistics, Social Sciences, or a related field

Preferred:

Master’s Degree in Market Research (MMR)

EXPERIENCE QUALIFICATION 1-2

years of experience in Market Research, Consumer Insights, or related field

Preferred:

Restaurant chain, food manufacturer, consumer packaged goods company, or marketing research supplier

REQUIRED

KNOWLEDGE, SKILLS or

ABILITIES A

passion for solving business problems using quantitative data driven methods and information (data discovery, data visualization, and data mining) Experience with research platforms (e.g. Qualtrics, Decipher) and Microsoft Suite (Excel, PPT, Word) An ability to communicate quantitative analyses in clear, concise and actionable manner Logic-driven understanding of data including consumer, competitive and business metrics Ability to tell the story with data pulling from multiple data sources Strong interpersonal skills Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.